COM3701
Assignment 1 Semester 1 2026
Unique number:
Due Date: 26 March 2026
Detailed solutions, explanations, workings
and references.
+27 81 278 3372
, TABLE OF CONTENTS
INTRODUCTION ................................................................................................................. 3
1. QUESTION 1 .................................................................................................................. 3
1.1 Marketing management ............................................................................................. 3
1.2 Marketing plan for CuppaJoe’s new ground coffee range .......................................... 4
QUESTION 2 ...................................................................................................................... 6
2.1 Definition of a communication campaign.................................................................... 6
2.2 Key elements of Phase 1 – the assessment phase ................................................... 6
2.3 Media selection for the communication campaign ..................................................... 8
CONCLUSION .................................................................................................................... 8
REFERENCES .................................................................................................................... 9
Varsity Cube 2026 +27 81 278 3372
Assignment 1 Semester 1 2026
Unique number:
Due Date: 26 March 2026
Detailed solutions, explanations, workings
and references.
+27 81 278 3372
, TABLE OF CONTENTS
INTRODUCTION ................................................................................................................. 3
1. QUESTION 1 .................................................................................................................. 3
1.1 Marketing management ............................................................................................. 3
1.2 Marketing plan for CuppaJoe’s new ground coffee range .......................................... 4
QUESTION 2 ...................................................................................................................... 6
2.1 Definition of a communication campaign.................................................................... 6
2.2 Key elements of Phase 1 – the assessment phase ................................................... 6
2.3 Media selection for the communication campaign ..................................................... 8
CONCLUSION .................................................................................................................... 8
REFERENCES .................................................................................................................... 9
Varsity Cube 2026 +27 81 278 3372
