COM3701 Assignment 1 (COMPLETE ANSWERS) Semester 1 2026 - DUE 26 March 2026

COM3701 Assignment 1 (COMPLETE ANSWERS) Semester 1 2026 - DUE 26 March 2026 ..... QUESTION 1 CuppaJoe is a ground coffee supplier and manufacturer that has a reputation for ethically sourcing coffee from sustainable farms. You are the marketing manager of CuppaJoe and you are expected to launch a marketing campaign for a new range of ground coffees to the local market. Refer to the above statement and answer the following questions: 1.1 In your own words, explain what marketing management is. (5) 1.2 Describe how you would develop a marketing plan for CuppaJoe’s new ground coffee range. (15) TOTAL [20] This study source was downloaded by from CourseH on :16:14 GMT -06:00 QUESTION 2 Read the following scenario and answer the questions: Muddy Feet is an adventure sport company and has recently added skydiving to the list of activities offered. Muddy Feet seeks to plan and implement an integrated communication campaign to promote this new activity. 2.1 Define the term “communication campaign”’ by referring to the five primary elements of a communication campaign. (5) 2.2 Identify and discuss five (5) key elements of phase 1 (the assessment phase) that Muddy Feet needs to address within their communication campaign. (10) 2.3 You have been asked to advise Muddy Feet on the media selection for their campaign. Discuss which type(s) of media you think will be most effective in terms of reach, frequency and impact. Give examples.