MGT 6311-OAN-001-MMO Midterm Exam – 34 Questions and Answers – 2026 Update | 100% Correct
- Georgia Institute Of Technology.
Question 1
Words that are used to prohibit PPC ads appearing in search results are known as:
A. Broad match keywords
B. Phrase match keywords
C. Negative match keywords
D. Exact match keywords
E. Interstitial match keywords
✅ Correct Answer: Negative match keywords
Question 2
The first component/phase of the Customer Marketing Model is:
A. Segmentation
B. Customer retention
C. Awareness
D. Acquisition
✅ Correct Answer: Awareness
Question 3
Which of the following encapsulates each component of the 5 C’s?
A. Customer, Creator, Competition, Context, Collaborators
B. Consumer, Context, Competition, Creator, Collaborators
C. Consumer, Competition, Conversion, Creation, Conclusion
D. Customer, Company, Competition, Collaborators, Context
E. Customer, Collaborators, Context, Competition, Conversion
✅ Correct Answer: Customer, Company, Competition, Collaborators, Context
, Question 4
Which of the following statements about display advertising is TRUE?
A. Expandable ads cannot be minimized
B. Undercover ads typically obtain the most clicks
C. Skyscraper ads appear between pages
D. Display advertising is useful for building brand awareness and share of voice
E. 70–80% of display ads are clicked
✅ Correct Answer: Display advertising is useful for building brand awareness and share of
voice
Question 5
Which of the following is NOT a Google search engine algorithm consideration when
ordering the organic search results?
A. Meta-description tag
B. Relevance
C. Link Popularity
D. Trust
E. On-page keyword usage
✅ Correct Answer: Meta-description tag
Question 6
Using software to purchase digital ads to create buying efficiencies, assist with audience
targeting, and optimize ad spend is known as:
A. Premium networks
B. Native advertising
C. Geo-targeting
D. Programmatic buying
✅ Correct Answer: Programmatic buying
- Georgia Institute Of Technology.
Question 1
Words that are used to prohibit PPC ads appearing in search results are known as:
A. Broad match keywords
B. Phrase match keywords
C. Negative match keywords
D. Exact match keywords
E. Interstitial match keywords
✅ Correct Answer: Negative match keywords
Question 2
The first component/phase of the Customer Marketing Model is:
A. Segmentation
B. Customer retention
C. Awareness
D. Acquisition
✅ Correct Answer: Awareness
Question 3
Which of the following encapsulates each component of the 5 C’s?
A. Customer, Creator, Competition, Context, Collaborators
B. Consumer, Context, Competition, Creator, Collaborators
C. Consumer, Competition, Conversion, Creation, Conclusion
D. Customer, Company, Competition, Collaborators, Context
E. Customer, Collaborators, Context, Competition, Conversion
✅ Correct Answer: Customer, Company, Competition, Collaborators, Context
, Question 4
Which of the following statements about display advertising is TRUE?
A. Expandable ads cannot be minimized
B. Undercover ads typically obtain the most clicks
C. Skyscraper ads appear between pages
D. Display advertising is useful for building brand awareness and share of voice
E. 70–80% of display ads are clicked
✅ Correct Answer: Display advertising is useful for building brand awareness and share of
voice
Question 5
Which of the following is NOT a Google search engine algorithm consideration when
ordering the organic search results?
A. Meta-description tag
B. Relevance
C. Link Popularity
D. Trust
E. On-page keyword usage
✅ Correct Answer: Meta-description tag
Question 6
Using software to purchase digital ads to create buying efficiencies, assist with audience
targeting, and optimize ad spend is known as:
A. Premium networks
B. Native advertising
C. Geo-targeting
D. Programmatic buying
✅ Correct Answer: Programmatic buying
