BSHS 4200 Exam Questions And Answers Latest Update 2026
Latest Update
1. Competitive Pari- When the ABC Corporation first opened their doors for business, they had no
ty idea how much to allocate to promotional expenditures. They decided that if
they wanted to be as successful as their leading competitors, they needed to
invest in the brand to the same level. After tracking the marketing tactics of the
competition, they were able to estimate the costs and develop a realistic budget
that the marketing director was able to spend throughout the year to achieve their
communications goals. This is an example of a(n) , fill in the blank,
approach to budgeting.
2. Reach The salesperson for the local radio station WOMX states that their listening audi-
ence is made up of 120,000 people in the coverage area. This number can also be
referred to as the station's:
3. $80.00 In order to compare the eflciencies of media, Derek calculates the CPM for each.
For Golf Digest, the circulation is 500,000 and the cost for a full page ad is $40,000.
The CPM for Golf Digest is:
4. Ability for the All of the following are advantages associated with advertising, EXCEPT:
consumer to give
immediate feed-
back through
two-way commu-
nication
5. True Traditional forms of media, such as newspapers, radio and television have declined
in use in recent years as more unusual forms of media have been created to break
through clutter and otter advertisers a more cost ettective, and sometimes more
measurable, way to promote their brands.
6. True The easiest form of advertising to track and measure is online digital advertising.
7. Any activity de- Public Relations is:
signed to cre-
1/3
Latest Update
1. Competitive Pari- When the ABC Corporation first opened their doors for business, they had no
ty idea how much to allocate to promotional expenditures. They decided that if
they wanted to be as successful as their leading competitors, they needed to
invest in the brand to the same level. After tracking the marketing tactics of the
competition, they were able to estimate the costs and develop a realistic budget
that the marketing director was able to spend throughout the year to achieve their
communications goals. This is an example of a(n) , fill in the blank,
approach to budgeting.
2. Reach The salesperson for the local radio station WOMX states that their listening audi-
ence is made up of 120,000 people in the coverage area. This number can also be
referred to as the station's:
3. $80.00 In order to compare the eflciencies of media, Derek calculates the CPM for each.
For Golf Digest, the circulation is 500,000 and the cost for a full page ad is $40,000.
The CPM for Golf Digest is:
4. Ability for the All of the following are advantages associated with advertising, EXCEPT:
consumer to give
immediate feed-
back through
two-way commu-
nication
5. True Traditional forms of media, such as newspapers, radio and television have declined
in use in recent years as more unusual forms of media have been created to break
through clutter and otter advertisers a more cost ettective, and sometimes more
measurable, way to promote their brands.
6. True The easiest form of advertising to track and measure is online digital advertising.
7. Any activity de- Public Relations is:
signed to cre-
1/3
