1. Selective Sandra is in the market for a new PC computer.
She plans to go online to Dell's website, visit
her local Best Buy and Walmart store loca-
tions, and even see if she can find options on
Amazon.com. She is able to shop around for
the best product and price to meet her needs,
since most computer manufacturers use a(n)
, fill in the blank, distribution
intensity when bringing a product to market.
2. True The majority of consumers' time spent online
with retailers takes place on their mobile de-
vices.
3. Direct Channel A marketing channel in which the produc-
er/manufacturer sells to consumers with no
intermediaries involved is called a(n):
4. Convenient locations For traditional brick-and-mortar retailers, such
as grocery stores and gas stations, the most
fundamental decision in their distribution
strategy is:
5. Wholesaler Genesis Worldwide, Inc. purchases fragrances
and cosmetics in bulk from major European
manufacturers and resells them in smaller
quantities to beauty store retailers through-
out the Caribbean and Latin America. Genesis
Worldwide, Inc. is acting as a ,
fill in the blank, in the channel of distribution.
6. Retailing , fill in the blank, is defined as
all activities directly related to the sale of goods
1/4