BSHS 4200 Exam Questions And Answers {100% Correct}
Updated!!
1. Viral Marketing When customers become a company's brand advocate, they often voluntarily
market the company on their own by telling their friends about it, usually on social
media sites. This is called:
2. 4000 A new microbrewery is impressed that they are receiving 40,000 page views a
month on their website. Upon closer inspection of the site statistics, they notice
that each unique user views 10 pages on average before leaving the site. How
many unique users does the site attract per month?
3. Reach Ron Jon's Surf Shop has 36,400 followers on their Facebook page. This is a measure
of the page's:
4. Provide a credible The purpose of a company's website may include all of the following EXCEPT:
source of unbi-
ased information
5. Referral traffic The measure of the amount of traflc referred to a site through search engines,
aflliate programs, and display advertising is called:
6. 31% A website retailing children's clothing received 100,000 page views last month and
42,000 unique users. 13,000 orders were placed. What is the conversion rate for
the site?
7. To reduce frus- Why is it important for a website to be easy to navigate?
tration and al-
low users to eas-
ily find what they
are looking for
8. Refers to a media Owned media:
channel that the
company con-
trols, such as
1/3
Updated!!
1. Viral Marketing When customers become a company's brand advocate, they often voluntarily
market the company on their own by telling their friends about it, usually on social
media sites. This is called:
2. 4000 A new microbrewery is impressed that they are receiving 40,000 page views a
month on their website. Upon closer inspection of the site statistics, they notice
that each unique user views 10 pages on average before leaving the site. How
many unique users does the site attract per month?
3. Reach Ron Jon's Surf Shop has 36,400 followers on their Facebook page. This is a measure
of the page's:
4. Provide a credible The purpose of a company's website may include all of the following EXCEPT:
source of unbi-
ased information
5. Referral traffic The measure of the amount of traflc referred to a site through search engines,
aflliate programs, and display advertising is called:
6. 31% A website retailing children's clothing received 100,000 page views last month and
42,000 unique users. 13,000 orders were placed. What is the conversion rate for
the site?
7. To reduce frus- Why is it important for a website to be easy to navigate?
tration and al-
low users to eas-
ily find what they
are looking for
8. Refers to a media Owned media:
channel that the
company con-
trols, such as
1/3
