202 updated!!!
1. The morals and values that an organization holds to organizational values
be most is referred to as
2. Ethical tests include all of the following EXCEPT? the compass test
3. Illegal actions are also considered unethical? true
T/F
4. There is often not one right answer to ethical dilem- true
mas?
T/F
5. Kohl's department stores utilize waste reduction, re- sustainability
cycling programs, energy efficiency initiatives and so-
lar and wind powered buildings in an effort to reduce
the use of water and traditional energy across the
organization. Kohl's is committed to protecting and
conserving the environment by seeking innovative
solutions that encourage?
6. The Samsung Corporation made many contributions corporate social responsibil-
to education, including building libraries and donat- ity
ing books, while at the same time delaying the recall
of the Samsung Galaxy smartphone that was explod-
ing on planes (due to a faulty battery) and injuring
customers. Although Samsung's executives behaved
unethically, the company's philanthropic efforts to-
wards improving education are an example of
7. product strategy
, Midterm BSHS 4200 study questions and answers verified 100% correct
202 updated!!!
Planned obsolescence, poor quality and deceptive
packaging raises issues of ethics in
8. Profit should be the primary goal of a firm, regardless false
of ethical implications.
T/F
9. A large retailer of exotic teas has just imported a public disclosure test
popular tea from coca leaves. Although cocaine is
produced from the coca plant, the alkaloid content of
the leaf is so low that when brewed in tea, it does not
produce the same effects as cocaine. Regardless, the
marketing manager of the corporation is concerned
that omitting this information could eventually hurt
the image of the brand if the media begins talking
about it and the public becomes aware that they
secretly kept the information from them. The mar-
keting manager is using the test of ethical
decision making.
10. The AMA's Code of Ethics offers sound advice to mar- increasing the return in in-
keters on how to maneuver through difficult ethical vestment
dilemmas. Which of the following is NOT one of the
ethical values or guidelines presented in this code of
ethics?
11. One temptation that may draw marketers to unethi- true
cal business practices is that the practices gain profit
in the short term. Frequently, though, such practices
sacrifice customers in the long run.