APSM 2310 Test 1 || 100% Correct Answers.
Sport financing is a unique aspect of sport because
a) most of the revenue comes from the gate receipts, particularly in intercollegiate athletics
b) extraneous revenue sources are unimportant
c) a significant portion of sport enterprise revenue comes from revenue centers such as
sponsorship, naming rights, merchandise, TV rights, etc.
d) there is no financial accountability for sport managers correct answers c) a significant portion
of sport enterprise revenue comes from revenue centers such as sponsorship, naming rights,
merchandise, TV rights, etc.
The two models of the sport industry segmentation that are considered in this course are
a) Product type and Sport activity model
b) Sport activity model and Sport communication model
c) Sport communication model and product type model
d) Sport communication and Sport marketing correct answers a) Product type and Sport activity
model
The _________ model identifies the segments of the sport industry as sport-producing sector
(core product) and six supporting sub-sectors
a) economic impact
b) sport activity
c) product type
d) sport segmentation correct answers b) sport activity
,Sport is a __________ institution of astonishing magnitude and influence as evidenced by the
passion that fans exhibit, its allotment of several pages in the daily newspaper, its own slot on
every television and radio news program, and its own cable channels.
a) social
b) behavioral
c) economic
d) politics free correct answers a) social
The three segments that are identified in the product type model of sport industry segmentation
are ________, _______, and ________.
a) sport performance, sport production, sport promotion
b) professional sport, sport agency, sport events
c) games, institutions, supporting sectors
d) sport product, sport activity, sport promotion correct answers a) sport performance, sport
production, sport promotion
Sport marketing (and sport as a product) is a unique aspect of sport management because
a) it has fixed supply
b) it is consumed rationally
c) the events are consistent
d) there is great certainty surrounding the results correct answers a) it has fixed supply
In this course, sport is defined as
a) competitive physical activity, using specialized equipment and facilities with no unique
dimensions of time and space, in which the quest for records is of high significance
, b) claylike and competitive; is based on physical prowess; and has an uncertain outcome
c) an organized, competitive, and skillful physical activity
d) playlike and competitive; involves elements of skill, strategy, and change correct answers c)
an organized, competitive, and skillful physical activity
One reason that ________ is a unique aspect of sport management is that sport invariably attracts
consumers who spend more money outside the sporting arena than they spend on the sport itself
a) social institution
b) sport economics
c) sport finance
d) sport marketing correct answers c) sport finance
Which university had the first master's-level sport administration program of study preparing
students for jobs in a variety of sport-related industries?
a) Ohio University
b) Bowling Green State University
c) University of Wisconsin
d) Harvard University correct answers a) Ohio University
Who is credited for anticipating the need for professionally prepared sport administrators, and
wrote a letter asking for schools to train students for sport industry jobs?
a) James Mason
b) Brenda Pitts
c) Ming Li
d) Walter O'Malley correct answers d) Walter O'Malley
Sport financing is a unique aspect of sport because
a) most of the revenue comes from the gate receipts, particularly in intercollegiate athletics
b) extraneous revenue sources are unimportant
c) a significant portion of sport enterprise revenue comes from revenue centers such as
sponsorship, naming rights, merchandise, TV rights, etc.
d) there is no financial accountability for sport managers correct answers c) a significant portion
of sport enterprise revenue comes from revenue centers such as sponsorship, naming rights,
merchandise, TV rights, etc.
The two models of the sport industry segmentation that are considered in this course are
a) Product type and Sport activity model
b) Sport activity model and Sport communication model
c) Sport communication model and product type model
d) Sport communication and Sport marketing correct answers a) Product type and Sport activity
model
The _________ model identifies the segments of the sport industry as sport-producing sector
(core product) and six supporting sub-sectors
a) economic impact
b) sport activity
c) product type
d) sport segmentation correct answers b) sport activity
,Sport is a __________ institution of astonishing magnitude and influence as evidenced by the
passion that fans exhibit, its allotment of several pages in the daily newspaper, its own slot on
every television and radio news program, and its own cable channels.
a) social
b) behavioral
c) economic
d) politics free correct answers a) social
The three segments that are identified in the product type model of sport industry segmentation
are ________, _______, and ________.
a) sport performance, sport production, sport promotion
b) professional sport, sport agency, sport events
c) games, institutions, supporting sectors
d) sport product, sport activity, sport promotion correct answers a) sport performance, sport
production, sport promotion
Sport marketing (and sport as a product) is a unique aspect of sport management because
a) it has fixed supply
b) it is consumed rationally
c) the events are consistent
d) there is great certainty surrounding the results correct answers a) it has fixed supply
In this course, sport is defined as
a) competitive physical activity, using specialized equipment and facilities with no unique
dimensions of time and space, in which the quest for records is of high significance
, b) claylike and competitive; is based on physical prowess; and has an uncertain outcome
c) an organized, competitive, and skillful physical activity
d) playlike and competitive; involves elements of skill, strategy, and change correct answers c)
an organized, competitive, and skillful physical activity
One reason that ________ is a unique aspect of sport management is that sport invariably attracts
consumers who spend more money outside the sporting arena than they spend on the sport itself
a) social institution
b) sport economics
c) sport finance
d) sport marketing correct answers c) sport finance
Which university had the first master's-level sport administration program of study preparing
students for jobs in a variety of sport-related industries?
a) Ohio University
b) Bowling Green State University
c) University of Wisconsin
d) Harvard University correct answers a) Ohio University
Who is credited for anticipating the need for professionally prepared sport administrators, and
wrote a letter asking for schools to train students for sport industry jobs?
a) James Mason
b) Brenda Pitts
c) Ming Li
d) Walter O'Malley correct answers d) Walter O'Malley
