BRAZE PRACTITIONER
CERTIFICATION EXAM QUESTIONS
WITH CORRECT ANSWERS
Re-eligibility - ANSWER-do you want users to be able to receive the same message
in the future?
Frequency capping - ANSWER-adjust how many message a user receives on a
given channel
Audience limits based off... - ANSWER-- Subscription status
- Maximum user caps
- Rate limit
Canvases - ANSWER-enable you to orchestrate and entire customer journey
Tagging plays a key role in... - ANSWER-- organization
- retargeting
- throttling
- reporting
maximum user caps - ANSWER-limit # of users who receive campaign
rate limit - ANSWER-limit speed of campaign sending
retargeting - ANSWER-retarget those under specific tag
throttling - ANSWER-apply frequency caps to messages w specific tags
reporting - ANSWER-reports based off tags
Control group - ANSWER-user will receive no message even if they are in the
campaign segment
where to add and manage tags? - ANSWER-- Add tags under segment details
- Tag management under settings
purpose of canvas flow - ANSWER-Orchestrate customer-centric journeys that can
be single or multi-channeled
3 common customer journeys on canvas flow: - ANSWER-- Path to purchase
(eCom)
- Onboarding (streaming service)
- User retention (learning app)
Exit criteria on canvas flow - ANSWER-when user completes defined action they will
be exited from receiving future messages
, Attributes - ANSWER-facts about a consumer or devices
Events - ANSWER-actions done by a customer or done to them
Out-of-the-box data (OOTB) - ANSWER-automatically collected by SDK
- Ex: session start/end, device data, geolocation data, message interaction data
- Standardized names
Standard attributes - ANSWER-requires engineering
- Ex: first/last name, phone #, email and push subscription status
- Standardized names
Custom data - ANSWER-requires engineering
- Ex: custom attributes, custom events, purchase events
- Freely named
Data planning - ANSWER-making important decisions about how you will leverage
data to meet your brand's marketing and business goals
Different ways to trigger messages: - ANSWER-- attribute trigger
- action-based trigger
Attribute trigger - ANSWER-when certain status or attribute about a user changes
Action/event-based trigger - ANSWER-send message after certain action/event is
completed
What kind of data counts toward the data point allotment? - ANSWER-All data
except OOTB counts (exception for session start/end)
- includes CSV
Monthly active users (MAU) - ANSWER-# of users that recorded a session in app in
the last 30 days
Monthly unique visitors (MUV) - ANSWER-number of end users who recorded a
unique website session in the previous calendar month
Audience Segmentation - ANSWER-divide customers based off similar
characteristics, interests, or behaviors
operators that can be included in segmentation filter: - ANSWER-exactly, does not
equal, more than, is any of; (and, or --to combine segments)
dynamic - ANSWER-describes Braze segments as users only stay in segment as
long as they fit criteria
Reachable users - ANSWER-table at end of segment filter to see # of users in
segment
CERTIFICATION EXAM QUESTIONS
WITH CORRECT ANSWERS
Re-eligibility - ANSWER-do you want users to be able to receive the same message
in the future?
Frequency capping - ANSWER-adjust how many message a user receives on a
given channel
Audience limits based off... - ANSWER-- Subscription status
- Maximum user caps
- Rate limit
Canvases - ANSWER-enable you to orchestrate and entire customer journey
Tagging plays a key role in... - ANSWER-- organization
- retargeting
- throttling
- reporting
maximum user caps - ANSWER-limit # of users who receive campaign
rate limit - ANSWER-limit speed of campaign sending
retargeting - ANSWER-retarget those under specific tag
throttling - ANSWER-apply frequency caps to messages w specific tags
reporting - ANSWER-reports based off tags
Control group - ANSWER-user will receive no message even if they are in the
campaign segment
where to add and manage tags? - ANSWER-- Add tags under segment details
- Tag management under settings
purpose of canvas flow - ANSWER-Orchestrate customer-centric journeys that can
be single or multi-channeled
3 common customer journeys on canvas flow: - ANSWER-- Path to purchase
(eCom)
- Onboarding (streaming service)
- User retention (learning app)
Exit criteria on canvas flow - ANSWER-when user completes defined action they will
be exited from receiving future messages
, Attributes - ANSWER-facts about a consumer or devices
Events - ANSWER-actions done by a customer or done to them
Out-of-the-box data (OOTB) - ANSWER-automatically collected by SDK
- Ex: session start/end, device data, geolocation data, message interaction data
- Standardized names
Standard attributes - ANSWER-requires engineering
- Ex: first/last name, phone #, email and push subscription status
- Standardized names
Custom data - ANSWER-requires engineering
- Ex: custom attributes, custom events, purchase events
- Freely named
Data planning - ANSWER-making important decisions about how you will leverage
data to meet your brand's marketing and business goals
Different ways to trigger messages: - ANSWER-- attribute trigger
- action-based trigger
Attribute trigger - ANSWER-when certain status or attribute about a user changes
Action/event-based trigger - ANSWER-send message after certain action/event is
completed
What kind of data counts toward the data point allotment? - ANSWER-All data
except OOTB counts (exception for session start/end)
- includes CSV
Monthly active users (MAU) - ANSWER-# of users that recorded a session in app in
the last 30 days
Monthly unique visitors (MUV) - ANSWER-number of end users who recorded a
unique website session in the previous calendar month
Audience Segmentation - ANSWER-divide customers based off similar
characteristics, interests, or behaviors
operators that can be included in segmentation filter: - ANSWER-exactly, does not
equal, more than, is any of; (and, or --to combine segments)
dynamic - ANSWER-describes Braze segments as users only stay in segment as
long as they fit criteria
Reachable users - ANSWER-table at end of segment filter to see # of users in
segment
