BRAZE PRACTITIONER
CERTIFICATION TEST QUESTIONS
WITH CORRECT ANSWERS
Tagging plays a key role in... - ANSWER-- organization
- retargeting
- throttling
- reporting
maximum user caps - ANSWER-limit # of users who receive campaign
rate limit - ANSWER-limit speed of campaign sending
retargeting - ANSWER-retarget those under specific tag
throttling - ANSWER-apply frequency caps to messages w specific tags
reporting - ANSWER-reports based off tags
Control group - ANSWER-user will receive no message even if they are in the
campaign segment
where to add and manage tags? - ANSWER-- Add tags under segment details
- Tag management under settings
purpose of canvas flow - ANSWER-Orchestrate customer-centric journeys that can
be single or multi-channeled
3 common customer journeys on canvas flow: - ANSWER-- Path to purchase
(eCom)
- Onboarding (streaming service)
- User retention (learning app)
Exit criteria on canvas flow - ANSWER-when user completes defined action they will
be exited from receiving future messages
Attribute trigger - ANSWER-when certain status or attribute about a user changes
Action/event-based trigger - ANSWER-send message after certain action/event is
completed
What kind of data counts toward the data point allotment? - ANSWER-All data
except OOTB counts (exception for session start/end)
- includes CSV
Monthly active users (MAU) - ANSWER-# of users that recorded a session in app in
the last 30 days
, Monthly unique visitors (MUV) - ANSWER-number of end users who recorded a
unique website session in the previous calendar month
Audience Segmentation - ANSWER-divide customers based off similar
characteristics, interests, or behaviors
operators that can be included in segmentation filter: - ANSWER-exactly, does not
equal, more than, is any of; (and, or --to combine segments)
dynamic - ANSWER-describes Braze segments as users only stay in segment as
long as they fit criteria
Reachable users - ANSWER-table at end of segment filter to see # of users in
segment
exclusion group - ANSWER-("AND NOT") to exclude people in segment that meet x
criteria
methods to send messages on Braze: - ANSWER-- campaigns
- canvas
campaign - ANSWER-single message engagements (ex; newsletter, sale
announcement, etc.)
- Can be single or multi-channelled
4Ws of campaign setup - ANSWER-- who (target audience)
- what (compose message)
- when (schedule delivery)
- why (assign conversions)
types of message scheduling: - ANSWER-action-based, scheduled, or API-triggered
(trigger campaign with message sent to Braze)
Re-eligibility - ANSWER-do you want users to be able to receive the same message
in the future?
Frequency capping - ANSWER-adjust how many message a user receives on a
given channel
Audience limits based off... - ANSWER-- Subscription status
- Maximum user caps
- Rate limit
Canvases - ANSWER-enable you to orchestrate and entire customer journey
Components of Canvas Flow: - ANSWER-- message
- delay
- decision split
- experiment paths
CERTIFICATION TEST QUESTIONS
WITH CORRECT ANSWERS
Tagging plays a key role in... - ANSWER-- organization
- retargeting
- throttling
- reporting
maximum user caps - ANSWER-limit # of users who receive campaign
rate limit - ANSWER-limit speed of campaign sending
retargeting - ANSWER-retarget those under specific tag
throttling - ANSWER-apply frequency caps to messages w specific tags
reporting - ANSWER-reports based off tags
Control group - ANSWER-user will receive no message even if they are in the
campaign segment
where to add and manage tags? - ANSWER-- Add tags under segment details
- Tag management under settings
purpose of canvas flow - ANSWER-Orchestrate customer-centric journeys that can
be single or multi-channeled
3 common customer journeys on canvas flow: - ANSWER-- Path to purchase
(eCom)
- Onboarding (streaming service)
- User retention (learning app)
Exit criteria on canvas flow - ANSWER-when user completes defined action they will
be exited from receiving future messages
Attribute trigger - ANSWER-when certain status or attribute about a user changes
Action/event-based trigger - ANSWER-send message after certain action/event is
completed
What kind of data counts toward the data point allotment? - ANSWER-All data
except OOTB counts (exception for session start/end)
- includes CSV
Monthly active users (MAU) - ANSWER-# of users that recorded a session in app in
the last 30 days
, Monthly unique visitors (MUV) - ANSWER-number of end users who recorded a
unique website session in the previous calendar month
Audience Segmentation - ANSWER-divide customers based off similar
characteristics, interests, or behaviors
operators that can be included in segmentation filter: - ANSWER-exactly, does not
equal, more than, is any of; (and, or --to combine segments)
dynamic - ANSWER-describes Braze segments as users only stay in segment as
long as they fit criteria
Reachable users - ANSWER-table at end of segment filter to see # of users in
segment
exclusion group - ANSWER-("AND NOT") to exclude people in segment that meet x
criteria
methods to send messages on Braze: - ANSWER-- campaigns
- canvas
campaign - ANSWER-single message engagements (ex; newsletter, sale
announcement, etc.)
- Can be single or multi-channelled
4Ws of campaign setup - ANSWER-- who (target audience)
- what (compose message)
- when (schedule delivery)
- why (assign conversions)
types of message scheduling: - ANSWER-action-based, scheduled, or API-triggered
(trigger campaign with message sent to Braze)
Re-eligibility - ANSWER-do you want users to be able to receive the same message
in the future?
Frequency capping - ANSWER-adjust how many message a user receives on a
given channel
Audience limits based off... - ANSWER-- Subscription status
- Maximum user caps
- Rate limit
Canvases - ANSWER-enable you to orchestrate and entire customer journey
Components of Canvas Flow: - ANSWER-- message
- delay
- decision split
- experiment paths
