Class notes sociology

Universalistic standards

- Rules, test, values apply equally to everyone
- Evidence – Cambridge

Tole allocation

- we need different jobs = such as teachers , chores
- we want the best of the best
- motivates lower ( soc.mob)
- rewards IQ & effect
evidence = scholarships


cultural capital

- social currency – rich
 delayed gratification – the marshmallow test
 fatalism – belief in the system
 advanced code language – opera, theatre

material capital

- money is rewarded
- better schools
- tutors
- tech
- access to university



media dimensions- each media are different therefore have different
power, influence

 the press – news media – journalism
 entertainment media – movie, shows
 advertising media – ads to sell you things
 new media - social media



entertainment MEDIA influences

- role models -shapes values/norms
- creates/ adds perspectives

PRESS MEDIA : JOURNALISM – to inform citizen of daily news and events

- pick and choose what people focus on ( controls the narrative)
- can influence public perceptions of topics ( and people)
- watchdog to police government/ business