MNM3702
Assignment 1 Semester 1 2026
Unique number:
Due Date: 28 March 2026
QUESTION 1
a) Management decision, management problem and marketing research problem
Management decision
Action First Funerals must decide how to improve its market competitiveness and attract
more customers in the funeral services industry while maintaining customer satisfaction and
service quality.
Management problem
The management problem facing Action First Funerals is declining or limited growth in
customer demand for its funeral services due to increasing competition from other funeral
service providers and changing consumer expectations.
Marketing research problem
The marketing research problem is to determine the factors influencing customers’ choice of
Terms of use
funeral service providers and to identify what improvements
By makingAction First
use of this Funerals
document canto:
you agree
Use this document as a guide for learning, comparison and reference purpose,
Terms of use
Not to duplicate, reproduce and/or misrepresent the contents of this document as your own work,
By making use of this document you agree to:
Use this document
Fully accept the consequences
solely as a guide forshould you plagiarise
learning, reference,or and
misuse this document.
comparison purposes,
Ensure originality of your own work, and fully accept the consequences should you plagiarise or misuse this document.
Comply with all relevant standards, guidelines, regulations, and legislation governing academic and written work.
Disclaimer
Great care has been taken in the preparation of this document; however, the contents are provided "as is" without any express or
implied representations or warranties. The author accepts no responsibility or liability for any actions taken based on the
information contained within this document. This document is intended solely for comparison, research, and reference purposes.
Reproduction, resale, or transmission of any part of this document, in any form or by any means, is strictly prohibited.
, +27 81 278 3372
QUESTION 1
a) Management decision, management problem and marketing research problem
Management decision
Action First Funerals must decide how to improve its market competitiveness and attract
more customers in the funeral services industry while maintaining customer satisfaction
and service quality.
Management problem
The management problem facing Action First Funerals is declining or limited growth in
customer demand for its funeral services due to increasing competition from other funeral
service providers and changing consumer expectations.
Marketing research problem
The marketing research problem is to determine the factors influencing customers’ choice
of funeral service providers and to identify what improvements Action First Funerals can
implement to increase customer preference and loyalty.
Marketing research problems focus on gathering information that assists management in
making better decisions (Wiid and Diggines, 2024).
b) Research objectives and research questions
Research objectives
1. To identify the factors that influence customers when choosing a funeral service
provider.
2. To determine customers’ perceptions and satisfaction levels regarding the services
offered by Action First Funerals.
3. To evaluate customer expectations regarding funeral services, pricing and service
packages.
Disclaimer
Great care has been taken in the preparation of this document; however, the contents are provided "as is"
without any express or implied representations or warranties. The author accepts no responsibility or
liability for any actions taken based on the information contained within this document. This document is
intended solely for comparison, research, and reference purposes. Reproduction, resale, or transmission
of any part of this document, in any form or by any means, is strictly prohibited.
Assignment 1 Semester 1 2026
Unique number:
Due Date: 28 March 2026
QUESTION 1
a) Management decision, management problem and marketing research problem
Management decision
Action First Funerals must decide how to improve its market competitiveness and attract
more customers in the funeral services industry while maintaining customer satisfaction and
service quality.
Management problem
The management problem facing Action First Funerals is declining or limited growth in
customer demand for its funeral services due to increasing competition from other funeral
service providers and changing consumer expectations.
Marketing research problem
The marketing research problem is to determine the factors influencing customers’ choice of
Terms of use
funeral service providers and to identify what improvements
By makingAction First
use of this Funerals
document canto:
you agree
Use this document as a guide for learning, comparison and reference purpose,
Terms of use
Not to duplicate, reproduce and/or misrepresent the contents of this document as your own work,
By making use of this document you agree to:
Use this document
Fully accept the consequences
solely as a guide forshould you plagiarise
learning, reference,or and
misuse this document.
comparison purposes,
Ensure originality of your own work, and fully accept the consequences should you plagiarise or misuse this document.
Comply with all relevant standards, guidelines, regulations, and legislation governing academic and written work.
Disclaimer
Great care has been taken in the preparation of this document; however, the contents are provided "as is" without any express or
implied representations or warranties. The author accepts no responsibility or liability for any actions taken based on the
information contained within this document. This document is intended solely for comparison, research, and reference purposes.
Reproduction, resale, or transmission of any part of this document, in any form or by any means, is strictly prohibited.
, +27 81 278 3372
QUESTION 1
a) Management decision, management problem and marketing research problem
Management decision
Action First Funerals must decide how to improve its market competitiveness and attract
more customers in the funeral services industry while maintaining customer satisfaction
and service quality.
Management problem
The management problem facing Action First Funerals is declining or limited growth in
customer demand for its funeral services due to increasing competition from other funeral
service providers and changing consumer expectations.
Marketing research problem
The marketing research problem is to determine the factors influencing customers’ choice
of funeral service providers and to identify what improvements Action First Funerals can
implement to increase customer preference and loyalty.
Marketing research problems focus on gathering information that assists management in
making better decisions (Wiid and Diggines, 2024).
b) Research objectives and research questions
Research objectives
1. To identify the factors that influence customers when choosing a funeral service
provider.
2. To determine customers’ perceptions and satisfaction levels regarding the services
offered by Action First Funerals.
3. To evaluate customer expectations regarding funeral services, pricing and service
packages.
Disclaimer
Great care has been taken in the preparation of this document; however, the contents are provided "as is"
without any express or implied representations or warranties. The author accepts no responsibility or
liability for any actions taken based on the information contained within this document. This document is
intended solely for comparison, research, and reference purposes. Reproduction, resale, or transmission
of any part of this document, in any form or by any means, is strictly prohibited.
