MNM3702
Assignment 1 Semester 1 2026
Unique number:
Due Date: 28 March 2026
QUESTION 1
a) Management decision, management problem and marketing research problem
Management decision
Action First Funerals must decide how to improve its market competitiveness and attract
more customers in the funeral services industry while maintaining customer satisfaction and
service quality.
Management problem
The management problem facing Action First Funerals is declining or limited growth in
customer demand for its funeral services due to increasing competition from other funeral
service providers and changing consumer expectations.
Marketing research problem
The marketing research problem is to determine the factors influencing customers’ choice of
DISCLAIMER & TERMS OF USE
Educational Aid: These study notes are intended to be used as educational resources and should not be seen as a
replacement for individual research, critical analysis, or professional consultation. Students are encouraged to perform
their own research and seek advice from their instructors or academic advisors for specific assignment guidelines.
Personal Responsibility: While every effort has been made to ensure the accuracy and reliability of the information in
these study notes, the seller does not guarantee the completeness or correctness of all content. The buyer is
responsible for verifying the accuracy of the information and exercising their own judgment when applying it to their
assignments.
Academic Integrity: It is essential for students to maintain academic integrity and follow their institution's policies
regarding plagiarism, citation, and referencing. These study notes should be used as learning tools and sources of
inspiration. Any direct reproduction of the content without proper citation and acknowledgment may be considered
academic misconduct.
Limited Liability: The seller shall not be liable for any direct or indirect damages, losses, or consequences arising from
the use of these notes. This includes, but is not limited to, poor academic performance, penalties, or any other negative
consequences resulting from the application or misuse of the information provided.
, For additional support +27 81 278 3372
QUESTION 1
a) Management decision, management problem and marketing research
problem
Management decision
Action First Funerals must decide how to improve its market competitiveness and
attract more customers in the funeral services industry while maintaining customer
satisfaction and service quality.
Management problem
The management problem facing Action First Funerals is declining or limited growth
in customer demand for its funeral services due to increasing competition from other
funeral service providers and changing consumer expectations.
Marketing research problem
The marketing research problem is to determine the factors influencing customers’
choice of funeral service providers and to identify what improvements Action First
Funerals can implement to increase customer preference and loyalty.
Marketing research problems focus on gathering information that assists
management in making better decisions (Wiid and Diggines, 2024).
b) Research objectives and research questions
Research objectives
1. To identify the factors that influence customers when choosing a funeral
service provider.
2. To determine customers’ perceptions and satisfaction levels regarding the
services offered by Action First Funerals.
Assignment 1 Semester 1 2026
Unique number:
Due Date: 28 March 2026
QUESTION 1
a) Management decision, management problem and marketing research problem
Management decision
Action First Funerals must decide how to improve its market competitiveness and attract
more customers in the funeral services industry while maintaining customer satisfaction and
service quality.
Management problem
The management problem facing Action First Funerals is declining or limited growth in
customer demand for its funeral services due to increasing competition from other funeral
service providers and changing consumer expectations.
Marketing research problem
The marketing research problem is to determine the factors influencing customers’ choice of
DISCLAIMER & TERMS OF USE
Educational Aid: These study notes are intended to be used as educational resources and should not be seen as a
replacement for individual research, critical analysis, or professional consultation. Students are encouraged to perform
their own research and seek advice from their instructors or academic advisors for specific assignment guidelines.
Personal Responsibility: While every effort has been made to ensure the accuracy and reliability of the information in
these study notes, the seller does not guarantee the completeness or correctness of all content. The buyer is
responsible for verifying the accuracy of the information and exercising their own judgment when applying it to their
assignments.
Academic Integrity: It is essential for students to maintain academic integrity and follow their institution's policies
regarding plagiarism, citation, and referencing. These study notes should be used as learning tools and sources of
inspiration. Any direct reproduction of the content without proper citation and acknowledgment may be considered
academic misconduct.
Limited Liability: The seller shall not be liable for any direct or indirect damages, losses, or consequences arising from
the use of these notes. This includes, but is not limited to, poor academic performance, penalties, or any other negative
consequences resulting from the application or misuse of the information provided.
, For additional support +27 81 278 3372
QUESTION 1
a) Management decision, management problem and marketing research
problem
Management decision
Action First Funerals must decide how to improve its market competitiveness and
attract more customers in the funeral services industry while maintaining customer
satisfaction and service quality.
Management problem
The management problem facing Action First Funerals is declining or limited growth
in customer demand for its funeral services due to increasing competition from other
funeral service providers and changing consumer expectations.
Marketing research problem
The marketing research problem is to determine the factors influencing customers’
choice of funeral service providers and to identify what improvements Action First
Funerals can implement to increase customer preference and loyalty.
Marketing research problems focus on gathering information that assists
management in making better decisions (Wiid and Diggines, 2024).
b) Research objectives and research questions
Research objectives
1. To identify the factors that influence customers when choosing a funeral
service provider.
2. To determine customers’ perceptions and satisfaction levels regarding the
services offered by Action First Funerals.
