MKT 320 CERTIFICATION PAPER 2026
FULL SOLUTION GRADED A+
● The authors of your textbook state that retailers create value by
ordering large quantities that are convenient for manufacturers to ship,
and then offering them for sale in the smaller quantities that are
convenient for consumers to buy.
According to the authors, the technical name for providing value in this
manner is __________.. Answer: breaking bulk
● A __________ is a set of firms that make and deliver goods and
services to consumers.. Answer: supply chain
● In a typical supply chain for a low-cost, frequently-purchased
consumer product (such as a magazine or package of candy), a
wholesaler would primarily sell to and be concerned about the
_________ , and a manufacturer would primarily sell to and be
concerned about the ______ .. Answer: 1. retailer
2. wholesaler
● McLane Company is a Temple, Texas-based company that distributes
grocery and nonfood products to convenience stores, discount retailers,
wholesale clubs, drugstores, military bases, quick service restaurants,
and fast casual restaurants throughout the United States.
, Retailers who buy from McLane's include Walmart, Sam's Club,
Walgreens, Circle K, 7-Eleven, Target, Love's, Family Dollar, and Army
and Air Force Exchange Service (AAFES).
Restaurants that are supplied by McLane include Taco Bell, Pizza Hut,
KFC, Long John Silver's, Applebee's, and Sonic.
McLane is a __________.. Answer: wholesaler
● Gordon Food Service is a Grand Rapids, Michigan-based
wholesaler/distributor. The company sells to grocers, restaurants, and
institutions in a multi-state area that extends from Northern Michigan to
Key West. You've probably seen its red-and-white "GFS" tractor/trailer
rigs on the highway.
In 1979, the company opened its first retail store, GFS Marketplace,
making a large selection of restaurant-quality products available for
household use. GFS Marketplace stores now exist in over 100 locations,
and are an ideal source for large households and consumers who may be
planning to throw parties - and no membership fee is required of those
who wish to shop there.
When Gordon Food Service began opening GFS Marketplace stores, the
company was engaging in __________.. Answer: vertical integration
● When Paul Swentzel, principal owner and CEO of S&S Tire (a retail
chain), purchased a Bridgestone/Firestone distributorship (a wholesaler),
S&S became a wholesaler selling to S&S stores, as well as a wholesaler
selling to the S&S chain's retail competitors.
FULL SOLUTION GRADED A+
● The authors of your textbook state that retailers create value by
ordering large quantities that are convenient for manufacturers to ship,
and then offering them for sale in the smaller quantities that are
convenient for consumers to buy.
According to the authors, the technical name for providing value in this
manner is __________.. Answer: breaking bulk
● A __________ is a set of firms that make and deliver goods and
services to consumers.. Answer: supply chain
● In a typical supply chain for a low-cost, frequently-purchased
consumer product (such as a magazine or package of candy), a
wholesaler would primarily sell to and be concerned about the
_________ , and a manufacturer would primarily sell to and be
concerned about the ______ .. Answer: 1. retailer
2. wholesaler
● McLane Company is a Temple, Texas-based company that distributes
grocery and nonfood products to convenience stores, discount retailers,
wholesale clubs, drugstores, military bases, quick service restaurants,
and fast casual restaurants throughout the United States.
, Retailers who buy from McLane's include Walmart, Sam's Club,
Walgreens, Circle K, 7-Eleven, Target, Love's, Family Dollar, and Army
and Air Force Exchange Service (AAFES).
Restaurants that are supplied by McLane include Taco Bell, Pizza Hut,
KFC, Long John Silver's, Applebee's, and Sonic.
McLane is a __________.. Answer: wholesaler
● Gordon Food Service is a Grand Rapids, Michigan-based
wholesaler/distributor. The company sells to grocers, restaurants, and
institutions in a multi-state area that extends from Northern Michigan to
Key West. You've probably seen its red-and-white "GFS" tractor/trailer
rigs on the highway.
In 1979, the company opened its first retail store, GFS Marketplace,
making a large selection of restaurant-quality products available for
household use. GFS Marketplace stores now exist in over 100 locations,
and are an ideal source for large households and consumers who may be
planning to throw parties - and no membership fee is required of those
who wish to shop there.
When Gordon Food Service began opening GFS Marketplace stores, the
company was engaging in __________.. Answer: vertical integration
● When Paul Swentzel, principal owner and CEO of S&S Tire (a retail
chain), purchased a Bridgestone/Firestone distributorship (a wholesaler),
S&S became a wholesaler selling to S&S stores, as well as a wholesaler
selling to the S&S chain's retail competitors.
