MKT 320 UPDATED SCRIPT 2026 PRACTICE
SOLUTIONS GRADED A+
● Depth. Answer: Assortment
● Number of different merchandise categories. Answer: what best
defines assortment of merchandise?
● Stock Keeping Unit (SKU). Answer: each different item of
merchandise offered by retailer
● Power Perimeter. Answer: Areas around the outer walls of a
supermarket
● Supercenter. Answer: what type of retailer is Meijer?
● Department stores. Answer: They often resemble a collection of
specialty stores
● Specialty stores. Answer: They often tailor their retail strategy towards
specific segments
● Drugstore. Answer: Ex: Walgreens
, ● Outlet store. Answer: off-price retailer owned by a manufacturer or a
department or specialty store chain
● Food retailers. Answer: Wide variety of fresh perishables and other
food items, Strategy to compete is new value-added services such as
online ordering and delivery
● Drug Stores. Answer: Prescription pharmaceuticals represent
substantial portion of business strategy to compete is growing cosmetics
and food categories to compliment health product assortments
● Off-Price stores. Answer: inconsistent assortments. Strategies to
compete are lower prices for brand-name products, opportunistic buying,
and the treasure hunt appeal
● Convience stores. Answer: Shallow assortment; convenient locations
strategy to compete in on-the-go food options for customers who stop
for gasoline
● Extreme Value stores. Answer: target low income consumers; have
smaller packages of name-brand consumables. Strategy to compete is
adding refrigerate food offerings to become a destination store for
household necessities.
SOLUTIONS GRADED A+
● Depth. Answer: Assortment
● Number of different merchandise categories. Answer: what best
defines assortment of merchandise?
● Stock Keeping Unit (SKU). Answer: each different item of
merchandise offered by retailer
● Power Perimeter. Answer: Areas around the outer walls of a
supermarket
● Supercenter. Answer: what type of retailer is Meijer?
● Department stores. Answer: They often resemble a collection of
specialty stores
● Specialty stores. Answer: They often tailor their retail strategy towards
specific segments
● Drugstore. Answer: Ex: Walgreens
, ● Outlet store. Answer: off-price retailer owned by a manufacturer or a
department or specialty store chain
● Food retailers. Answer: Wide variety of fresh perishables and other
food items, Strategy to compete is new value-added services such as
online ordering and delivery
● Drug Stores. Answer: Prescription pharmaceuticals represent
substantial portion of business strategy to compete is growing cosmetics
and food categories to compliment health product assortments
● Off-Price stores. Answer: inconsistent assortments. Strategies to
compete are lower prices for brand-name products, opportunistic buying,
and the treasure hunt appeal
● Convience stores. Answer: Shallow assortment; convenient locations
strategy to compete in on-the-go food options for customers who stop
for gasoline
● Extreme Value stores. Answer: target low income consumers; have
smaller packages of name-brand consumables. Strategy to compete is
adding refrigerate food offerings to become a destination store for
household necessities.
