MKT 320 PREPARATION TEST 2026 QUESTIONS AND CORRECT ANSWERS GRADED A+

MKT 320 PREPARATION TEST 2026
QUESTIONS AND CORRECT ANSWERS
GRADED A+

● Bartering is Marketing: T/F? Why?. Answer: True! Because marketing
is any 2 or more parties exchanging of value


● Old View of Marketing. Answer: Marking a sale "telling and selling"


● New View of Marketing. Answer: Satisfying customer needs


● Things that can be marketed:. Answer: -Goods
-Services
-People
-Behaviors
-Organizations
-Information
-Places


● Marketing Process. Answer: 1. Understand needs/wants of
marketplace/ customer

, 2. Design a customer driven marketing strategy


3. Construct an integrated marketing program to deliver superior value


4. Build profitable relationships and create customer delight


● To succeed in marketing you need to be able to:. Answer: Analyze
needs
Predict wants
Estimate demand
Determine where
Estimate price
Decide promotion
Estimate competition
Provide service


● 4 P's are:. Answer: Price
Product
Place
Promotion


● Production Era. Answer: "Can we make it?"