QUESTIONS WITH ANSWERS GRADED A+
● Customer Lifetime Value. Answer: CLV long-term worth
● Acquisition Cost. Answer: Cost to gain customer
● Retention Rate. Answer: Keeping customers
● Churn Rate. Answer: Losing customers
● Net Promoter Score. Answer: NPS loyalty measure
● Business-to-Consumer. Answer: B2C selling to individuals
● Business-to-Business. Answer: B2B selling to companies
● Organizational Buying. Answer: Company purchasing
● Buying Center. Answer: Decision-making unit
● Derived Demand. Answer: Based on consumer demand
● Inelastic Demand. Answer: Price insensitive
● Joint Demand. Answer: Complementary products
● Straight Rebuy. Answer: Routine purchase
● Modified Rebuy. Answer: Changed purchase
● New Task. Answer: First-time purchase
● Request for Proposal. Answer: RFP bid request
● Vendor Selection. Answer: Choosing supplier
● Global Marketing. Answer: Worldwide approach
● International Marketing. Answer: Cross-border selling