ADPR 3100 UGA EVANS TEST 3
CERTIFICATION PAPER 2026 FULL
ANSWERS GRADED A+
⩥ Pre marketing era. Answer: "media"=clay tablets, town criers, tavern
signs-- best way to reach consumers
⩥ Mass Communication Era. Answer: 1700s-1900s mass newspapers,
radio, large audiences
⩥ Research Era. Answer: 1920's used different techniques to reach and
motivate mass audiences. more personalized
⩥ Interactive era. Answer: reaching passive consumers through one way
communications-- i.e. games relating to product
⩥ behavioral research. Answer: market research that attempts to
determine the underlying nature of purchase behavior
⩥ siquis. Answer: handwritten posters in 16th and 17th century england-
- forerunners of modern advertising
, ⩥ penny press. Answer: forerunner of the mass newspaper in the U.S.
first appeared in 1830s
⩥ mass production. Answer: a manufacturing technique using
specialization and interchangeable parts to achieve production
efficiencies
⩥ American Association of Advertising Agencies (AAAA) (4As).
Answer: The national organization of advertising agencies
⩥ Pure Food and Drug Act. Answer: Passed in 1906. Was one of the
earliest attempts by the fed gov to protect consumers (emphasized
honesty about what was in product)
⩥ Federal Trade Commission (FTC). Answer: The agency of the federal
government empowered to prevent unfair competition and prevent
fraudulent misleading or deceptive ads in interstate commerce
⩥ Council of Better Business Bureaus. Answer: National organization
that coordinates a number of local and national initiatives to protect
consumers
⩥ Printers Ink Model Statute. Answer: The act directed at fraudulent
advertising, prepared and sponsored by "Printers Ink" which was pioneer
advertising magazine
CERTIFICATION PAPER 2026 FULL
ANSWERS GRADED A+
⩥ Pre marketing era. Answer: "media"=clay tablets, town criers, tavern
signs-- best way to reach consumers
⩥ Mass Communication Era. Answer: 1700s-1900s mass newspapers,
radio, large audiences
⩥ Research Era. Answer: 1920's used different techniques to reach and
motivate mass audiences. more personalized
⩥ Interactive era. Answer: reaching passive consumers through one way
communications-- i.e. games relating to product
⩥ behavioral research. Answer: market research that attempts to
determine the underlying nature of purchase behavior
⩥ siquis. Answer: handwritten posters in 16th and 17th century england-
- forerunners of modern advertising
, ⩥ penny press. Answer: forerunner of the mass newspaper in the U.S.
first appeared in 1830s
⩥ mass production. Answer: a manufacturing technique using
specialization and interchangeable parts to achieve production
efficiencies
⩥ American Association of Advertising Agencies (AAAA) (4As).
Answer: The national organization of advertising agencies
⩥ Pure Food and Drug Act. Answer: Passed in 1906. Was one of the
earliest attempts by the fed gov to protect consumers (emphasized
honesty about what was in product)
⩥ Federal Trade Commission (FTC). Answer: The agency of the federal
government empowered to prevent unfair competition and prevent
fraudulent misleading or deceptive ads in interstate commerce
⩥ Council of Better Business Bureaus. Answer: National organization
that coordinates a number of local and national initiatives to protect
consumers
⩥ Printers Ink Model Statute. Answer: The act directed at fraudulent
advertising, prepared and sponsored by "Printers Ink" which was pioneer
advertising magazine
