1
CHAMPIONS REAL ESTATE MARKETING SAE
EXAM (2025/2026) – COMPREHENSIVE TEST BANK
Exam: Champions Real Estate Marketing SAE Exam (2025/2026)
Introduction: This comprehensive examination prepares real estate professionals for the
Champions School of Real Estate Marketing Standards of Practice (SAE) course final assessment.
The exam covers all domains of real estate marketing including communication strategies, listing
and buyer representation, market analysis, advertising compliance, fair housing, antitrust
regulations, business development, and economic factors affecting real estate transactions. All
questions are aligned with 2025/2026 Texas Real Estate Commission (TREC) regulations,
Champions School curriculum standards, and current industry best practices.
Q1: Marketing Fundamentals and the AIDA Model
What does the "D" in the AIDA model stand for?
A. Decision
B. Desire
C. Delivery
D. Demonstration
Answer: B
Rationale: AIDA is a foundational marketing model representing the four psychological steps of
a sale: Attention, Interest, Desire, and Action. "Desire" is the third step where the buyer begins
to picture themselves in the home and appreciate its amenities.
Q2: Listing Agreements and Market Analysis
A report prepared by an agent to help a seller realistically price their property is called a:
A. Seller's Disclosure
B. Market Analysis Report
C. Comparative Market Analysis (CMA)
D. Appraisal Report
Answer: C
, 2
Rationale: A Comparative Market Analysis (CMA) is a report prepared by an agent analyzing
comparable properties to help sellers price their property competitively. This differs from an
appraisal (conducted by a licensed appraiser) and a Seller's Disclosure (prepared by the seller
disclosing property conditions).
Q3: Antitrust Laws and Commission Regulations
Under antitrust laws, which of the following would be considered illegal price fixing?
A. An individual broker deciding their own commission rates
B. A group of brokers agreeing to set minimum commission rates in their area
C. A broker negotiating commission rates with a client
D. A broker offering discounted commission rates
Answer: B
Rationale: The Sherman Anti-Trust Act and Clayton Act prohibit any agreement among
competitors to fix prices. Commission rates are always negotiable between the broker and
client. Any attempt by a group of brokers to set commission rates in their area would be illegal
price fixing.
Q4: Communication Styles and Client Relations
Which communication style describes individuals who prefer to deal with situations according
to their "feelings" and frequently respond with "gut reactions"?
A. Analyst
B. Driver
C. Feeler
D. Theorist
Answer: C
Rationale: Feelers respond emotionally to situations based on gut reactions. Analysts think
step-by-step using facts and data. Drivers focus on the present with tangible, immediate
concerns. Theorists look to the future with a global perspective and connect disparate ideas.
Q5: Employment Classification and Tax Considerations
What is the primary question in determining whether a taxpayer is an employee or independent
contractor?
, 3
A. How much they are paid
B. How long they have worked for the company
C. Who has control over how, when, and where work is performed
D. Whether they have a real estate license
Answer: C
Rationale: The key factor in determining employee vs. independent contractor status is the
degree of control over how, when, and where work is performed. This affects tax differences
including FICA/SE taxes payable and deductibility of expenses.
Q6: Fair Housing and Anti-Discrimination Practices
Which term refers to the Fair Housing violation where agents steer buyers to or away from
particular areas based on race, religion, or other protected characteristics?
A. Blockbusting
B. Redlining
C. Steering
D. Channeling
Answer: C
Rationale: Steering (also called channeling) involves directing buyers or renters to, or away
from, particular areas based on protected characteristics. Blockbusting (panic peddling) involves
convincing owners to sell by claiming minority groups will move into the area.
Q7: Economic Factors and Pricing Strategies
Which of the following are types of inflation? (Select all that apply)
A. Demand-pull inflation
B. Supply-side inflation
C. Cost-push inflation
D. Wage-driven inflation
Answer: A, C
, 4
Rationale: The two primary types of inflation are demand-pull inflation (more money in market
with fewer goods for sale) and cost-push inflation (costs of production and services increase).
Both affect pricing strategies in real estate marketing.
Q8: TREC Rules and Offer Presentation
According to TREC rules, if a broker receives more than one offer on a property, what is their
obligation?
A. Present only the highest offer
B. Present offers in the order received
C. Present all offers to the seller unless instructed otherwise
D. Present only offers that meet the listing price
Answer: C
Rationale: When a broker receives multiple offers, all offers must be presented to the seller
unless the seller has instructed otherwise in writing. No offer has priority of presentation over
another, and offers should be submitted promptly.
Q9: Strategic Planning and Market Research
Analyzing Strengths, Weaknesses, Opportunities, and Threats is referred to as:
A. PEST analysis
B. SWOT analysis
C. Market segmentation
D. Competitive analysis
Answer: B
Rationale: SWOT analysis is a strategic planning tool used to evaluate internal Strengths and
Weaknesses and external Opportunities and Threats. It is an excellent source for marketing
research.
Q10: Prospecting and Lead Generation
Working a market based on location is called:
A. Demographic farming
B. Geographic farming
CHAMPIONS REAL ESTATE MARKETING SAE
EXAM (2025/2026) – COMPREHENSIVE TEST BANK
Exam: Champions Real Estate Marketing SAE Exam (2025/2026)
Introduction: This comprehensive examination prepares real estate professionals for the
Champions School of Real Estate Marketing Standards of Practice (SAE) course final assessment.
The exam covers all domains of real estate marketing including communication strategies, listing
and buyer representation, market analysis, advertising compliance, fair housing, antitrust
regulations, business development, and economic factors affecting real estate transactions. All
questions are aligned with 2025/2026 Texas Real Estate Commission (TREC) regulations,
Champions School curriculum standards, and current industry best practices.
Q1: Marketing Fundamentals and the AIDA Model
What does the "D" in the AIDA model stand for?
A. Decision
B. Desire
C. Delivery
D. Demonstration
Answer: B
Rationale: AIDA is a foundational marketing model representing the four psychological steps of
a sale: Attention, Interest, Desire, and Action. "Desire" is the third step where the buyer begins
to picture themselves in the home and appreciate its amenities.
Q2: Listing Agreements and Market Analysis
A report prepared by an agent to help a seller realistically price their property is called a:
A. Seller's Disclosure
B. Market Analysis Report
C. Comparative Market Analysis (CMA)
D. Appraisal Report
Answer: C
, 2
Rationale: A Comparative Market Analysis (CMA) is a report prepared by an agent analyzing
comparable properties to help sellers price their property competitively. This differs from an
appraisal (conducted by a licensed appraiser) and a Seller's Disclosure (prepared by the seller
disclosing property conditions).
Q3: Antitrust Laws and Commission Regulations
Under antitrust laws, which of the following would be considered illegal price fixing?
A. An individual broker deciding their own commission rates
B. A group of brokers agreeing to set minimum commission rates in their area
C. A broker negotiating commission rates with a client
D. A broker offering discounted commission rates
Answer: B
Rationale: The Sherman Anti-Trust Act and Clayton Act prohibit any agreement among
competitors to fix prices. Commission rates are always negotiable between the broker and
client. Any attempt by a group of brokers to set commission rates in their area would be illegal
price fixing.
Q4: Communication Styles and Client Relations
Which communication style describes individuals who prefer to deal with situations according
to their "feelings" and frequently respond with "gut reactions"?
A. Analyst
B. Driver
C. Feeler
D. Theorist
Answer: C
Rationale: Feelers respond emotionally to situations based on gut reactions. Analysts think
step-by-step using facts and data. Drivers focus on the present with tangible, immediate
concerns. Theorists look to the future with a global perspective and connect disparate ideas.
Q5: Employment Classification and Tax Considerations
What is the primary question in determining whether a taxpayer is an employee or independent
contractor?
, 3
A. How much they are paid
B. How long they have worked for the company
C. Who has control over how, when, and where work is performed
D. Whether they have a real estate license
Answer: C
Rationale: The key factor in determining employee vs. independent contractor status is the
degree of control over how, when, and where work is performed. This affects tax differences
including FICA/SE taxes payable and deductibility of expenses.
Q6: Fair Housing and Anti-Discrimination Practices
Which term refers to the Fair Housing violation where agents steer buyers to or away from
particular areas based on race, religion, or other protected characteristics?
A. Blockbusting
B. Redlining
C. Steering
D. Channeling
Answer: C
Rationale: Steering (also called channeling) involves directing buyers or renters to, or away
from, particular areas based on protected characteristics. Blockbusting (panic peddling) involves
convincing owners to sell by claiming minority groups will move into the area.
Q7: Economic Factors and Pricing Strategies
Which of the following are types of inflation? (Select all that apply)
A. Demand-pull inflation
B. Supply-side inflation
C. Cost-push inflation
D. Wage-driven inflation
Answer: A, C
, 4
Rationale: The two primary types of inflation are demand-pull inflation (more money in market
with fewer goods for sale) and cost-push inflation (costs of production and services increase).
Both affect pricing strategies in real estate marketing.
Q8: TREC Rules and Offer Presentation
According to TREC rules, if a broker receives more than one offer on a property, what is their
obligation?
A. Present only the highest offer
B. Present offers in the order received
C. Present all offers to the seller unless instructed otherwise
D. Present only offers that meet the listing price
Answer: C
Rationale: When a broker receives multiple offers, all offers must be presented to the seller
unless the seller has instructed otherwise in writing. No offer has priority of presentation over
another, and offers should be submitted promptly.
Q9: Strategic Planning and Market Research
Analyzing Strengths, Weaknesses, Opportunities, and Threats is referred to as:
A. PEST analysis
B. SWOT analysis
C. Market segmentation
D. Competitive analysis
Answer: B
Rationale: SWOT analysis is a strategic planning tool used to evaluate internal Strengths and
Weaknesses and external Opportunities and Threats. It is an excellent source for marketing
research.
Q10: Prospecting and Lead Generation
Working a market based on location is called:
A. Demographic farming
B. Geographic farming
