AUTHOR: Gracy
SUBJECT: Business Administration
DOCUMENT TYPE: Class Notes
TABLE OF CONTENTS
1. Introduction to Business Administration 2. Management Principles
3. Marketing Essentials
4. Accounting & Finance Basics
5. Organizational Structures
6. Human Resource Management
7. Business Ethics & Corporate Social Responsibility
8. Common Exam Questions & Examples
1. Introduction to Business Administration
Business Administration studies how organizations plan, organize, lead, and control
resources to achieve their objectives efficiently.
• Focus areas: Management, Marketing, Accounting, Finance, HR
• Goal: Maximize productivity and profitability
Example:
A tech company wants to launch a new product. Business administration ensures
marketing, finance, operations, and HR work together efficiently.
2. Management Principles
Management involves planning, organizing, leading, and controlling.
Four Functions of Management:
• Planning – Setting goals & objectives
• Organizing – Allocating resources (human, financial, physical)
• Leading – Motivating & guiding employees
• Controlling – Monitoring performance & taking corrective actions
Example Question:
If a company faces declining sales, what management steps should be taken?