ss ss ss ss ss
by Jeffrey M. Perloff, Chapters 1 - 20
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,Table of contents
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1. Introduction
2. Supply and Demand
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3. Applying the Supply-and-Demand Model
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4. Consumer Choice ss
5. Applying Consumer Theory
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6. Firms and Production
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7. Costs
8. Competitive Firms and Markets ss ss ss
9. Applying the Competitive Model
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10. General Equilibrium and Economic Welfare
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11. Monopoly
12. Pricing and Advertising ss ss
13. Oligopoly and Monopolistic Competition ss ss ss
14. Game Theory ss
15. Factor Markets ss
16. Interest Rates, Investments, and Capital Markets
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17. Uncertainty
18. Externalities, Open-Access, and Public Goods ss ss ss ss
19. Asymmetric Information ss
20. Contracts and Moral Hazards ss ss ss
,Chapter ss1 Introduction
1.1 Microeconomics: ssThe ssAllocation ssof ssScarce ssResources
1) Microeconomics ssstudies ssthe ssallocation ssof
A) decision ssmakers.
B) scarce ssresources.
C) models.
D) unlimited
resources.A
ss s NSWER: B
Section: The ssAllocation ssof ssScarce
ResourcesQ
ss s uestion ssStatus: Old
AACSB: Analytic ssthinking
2) Microeconomics ssis ssoften sscalled
A) price sstheory.
B) decision ssscience.
C) scarcity.
D) resource
theory.sANSWER:
ss
A
Section: The ssAllocation ssof ssScarce
ResourcesQ
ss s uestion ssStatus: Old
AACSB: Analytic ssthinking
3) Most ssmicroeconomic ssmodels ssassume ssthat ssdecision ssmakers sswish ssto
A) make ssthemselves ssas sswell ssoff ssas sspossible.
B) act ssselfishly.
C) make ssothers ssas sswell ssoff ssas sspossible.
D) None ssof ssthe
above.sANSWER:
ss A
Section: The ssAllocation ssof ssScarce
ResourcesQ
ss s uestion ssStatus: Old
AACSB: Analytic ssthinking
4) Society ssfaces sstrade- ‑offs ssbecause ssof
A) government ssregulations.
B) profit ssmotive.
C) faceless ssbureaucrats.
, D) scarcity.
ANSWER: D
ss
Section: The ssAllocation ssof ssScarce
ResourcesQ
ss s uestion ssStatus: Old
AACSB: Analytic ssthinking