SENG 310 MIDTERM 2 EXAM QUESTIONS WITH VERIFIED SOLUTIONS LATEST UPDATE 2026
Persona - Answers A user archetype used to help guide decisions about product features, navigation,
interactions and visual design.
Persona Construction - Answers synthesized from a series of interviews or other primary research
methods involving real people, captured in descriptions that include behaviour patterns, goals, skills,
attitudes and environment.
The Elastic User - Answers a vague or ill defined persona that changes characteristics to suit the
convenience of designers rather than representing a real target user.
Persona Content - Answers 1. Name, age, gender and a photo
2. Tag line/ quote summarizing their character
3. Experience level with your product or service
4. Description or context for how they would interact with your product
5. Goals and concerns when they perform relevant tasks
6. Quotes to sum up the persona's attitude
Ideation - Answers Propose and discuss multiple ideas for how the design challenge can be addressed
Ideation Process - Answers Brainstorming:
1. Fact finding - analyzing relevant data to define the problem
2. Idea finding - producing, selecting and combining ideas
3. Solution finding - evaluating the ideas and deciding on what to implement
Fact Finding - Answers POV statements and HMW How Might We questions
POV Statement - Answers Helps you frame the design challenge, helps you transitions from research,
analysis and synthesis to ideating potential UI designs. Sections: User (come from data + persona),
Needs/Verb (what does the person want to do?) & Insight/Reason (a set of reasons that motivate or
explain why the user has the specific needs they identified)
How Might We Questions - Answers Help frame the research done do far and set contact for
brainstorming solutions.
How Might We Question Characteristics - Answers - Frame for opportunities, the question should be
optimistic
- Don't embed the solution, there is a delicate balance to maintain (overly specific yet not so broad)
- Make it human-centred, typically the question should be framed from a person/ community
perspective
- Multiple HMWs, is possible
Idea Finding - Answers 1. Collect Existing Ideas
2. Scamper Method
3. Sketch
4. Ask People
Collect Existing Ideas - Answers Collect examples from existing systems, analogous, bad or good
designs.
SCAMPER Method - Answers Helps generate ideas for new products and services by encouraging you
to ask 7 different types of questions:
1. Substitute- can we swap or substitute something to improve the product?
2. Combine - can we combine one or more products. features or services to create something new?
3. Adapt - can we adapt the product, service or objects to create more value?
4. Modify - can we modify something to produce something new?
5. Put another to use - can this product with some modifications behave differently in another
context?
6. Eliminate - can we simplify the product by eliminating something?
7. Reverse - can we have the product behave in a very different way to achieve something new?
Sketch - Answers It is quick to produce, provocative, inviting changes unlike engineering drawings,
playful and ambiguous.
Ask people - Answers Using methods such as , Design Charette and Pictive ( Plastic Interface for
Collaborative technology initiatives through video exploration)
Solution Finding - Answers How do we narrow down the idea set?
1. Voting Method
2. 4 Categories Method
3. Affinity Diagraming
Persona - Answers A user archetype used to help guide decisions about product features, navigation,
interactions and visual design.
Persona Construction - Answers synthesized from a series of interviews or other primary research
methods involving real people, captured in descriptions that include behaviour patterns, goals, skills,
attitudes and environment.
The Elastic User - Answers a vague or ill defined persona that changes characteristics to suit the
convenience of designers rather than representing a real target user.
Persona Content - Answers 1. Name, age, gender and a photo
2. Tag line/ quote summarizing their character
3. Experience level with your product or service
4. Description or context for how they would interact with your product
5. Goals and concerns when they perform relevant tasks
6. Quotes to sum up the persona's attitude
Ideation - Answers Propose and discuss multiple ideas for how the design challenge can be addressed
Ideation Process - Answers Brainstorming:
1. Fact finding - analyzing relevant data to define the problem
2. Idea finding - producing, selecting and combining ideas
3. Solution finding - evaluating the ideas and deciding on what to implement
Fact Finding - Answers POV statements and HMW How Might We questions
POV Statement - Answers Helps you frame the design challenge, helps you transitions from research,
analysis and synthesis to ideating potential UI designs. Sections: User (come from data + persona),
Needs/Verb (what does the person want to do?) & Insight/Reason (a set of reasons that motivate or
explain why the user has the specific needs they identified)
How Might We Questions - Answers Help frame the research done do far and set contact for
brainstorming solutions.
How Might We Question Characteristics - Answers - Frame for opportunities, the question should be
optimistic
- Don't embed the solution, there is a delicate balance to maintain (overly specific yet not so broad)
- Make it human-centred, typically the question should be framed from a person/ community
perspective
- Multiple HMWs, is possible
Idea Finding - Answers 1. Collect Existing Ideas
2. Scamper Method
3. Sketch
4. Ask People
Collect Existing Ideas - Answers Collect examples from existing systems, analogous, bad or good
designs.
SCAMPER Method - Answers Helps generate ideas for new products and services by encouraging you
to ask 7 different types of questions:
1. Substitute- can we swap or substitute something to improve the product?
2. Combine - can we combine one or more products. features or services to create something new?
3. Adapt - can we adapt the product, service or objects to create more value?
4. Modify - can we modify something to produce something new?
5. Put another to use - can this product with some modifications behave differently in another
context?
6. Eliminate - can we simplify the product by eliminating something?
7. Reverse - can we have the product behave in a very different way to achieve something new?
Sketch - Answers It is quick to produce, provocative, inviting changes unlike engineering drawings,
playful and ambiguous.
Ask people - Answers Using methods such as , Design Charette and Pictive ( Plastic Interface for
Collaborative technology initiatives through video exploration)
Solution Finding - Answers How do we narrow down the idea set?
1. Voting Method
2. 4 Categories Method
3. Affinity Diagraming
