, Chapter 02 Test Bank
Multiple Choice Questions
1. Trademarks
A. for the most part need to be established on a country-by-country basis.
B. can be established globally.
C. were a legal concern in the past but with the rise of globalization are no longer an issue.
D. represent an aspect power-distance in global marketing efforts.
E. All of these choices are correct.
Answer: A
Explanation:
Trademarks are more "local" than might be expected based on global trademark law.
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: Hard
Gradable: automatic
Learning Objective: 02-01 Define the concept of culture.
Topic: Cross-Cultural Variations in Consumer Behavior
2. Which of the following is a cultural factor that affects consumer behavior and marketing strategy?
A. demographics
B. values
C. language
D. nonverbal communications
E. All of these choices are correct.
Answer: E
Explanation:
Cultural factors that affect consumer behavior and marketing strategy are demographics, values, language, and
nonverbal communications.
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Easy
Gradable: automatic
Learning Objective: 02-01 Define the concept of culture.
Topic: Cross-Cultural Variations in Consumer Behavior
,DOWNLOAD THE Test Bank for Consumer Behavior Building Marketing
Strategy 14th Edition Mothersbaugh
3. Howard Industries is a computer manufacturer located in Laurel, MS. This company is interested in expanding
internationally. Which of the following is a cultural factor that affects consumer behavior and marketing strategy
that Howard Industries needs to be aware of?
A. nonverbal communications
B. natural resources
C. economic conditions
D. exchange rates
E. All of these choices are correct.
Answer: A
Explanation:
Howard Industries needs to be aware that nonverbal communications is a cultural factor that affects consumer
behavior and marketing strategy.
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: Moderate
Gradable: automatic
Learning Objective: 02-01 Define the concept of culture.
Topic: Cross-Cultural Variations in Consumer Behavior
4. Which of the following statements is false regarding cross-cultural marketing?
A. Marketing across cultural boundaries is a difficult and challenging task.
B. Increasingly, globalization means mutual influence as products, brands, cultures, and values move back and forth
across the world.
C. There are both subtle and direct ethical issues involved in international marketing.
D. While marketing strategy is heavily influenced by cultural factors, it does not influence aspects of cultures.
E. Cultures may differ in demographics, languages, nonverbal communications, and values.
Answer: D
Explanation:
Globalization can influence cultural values.
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Hard
Gradable: automatic
Learning Objective: 02-01 Define the concept of culture.
Topic: Cross-Cultural Variations in Consumer Behavior
, 5. Which one of the four segments of world citizens feels positively about international brands, values their
symbolic aspects, and is less concerned about corporate responsibility?
A. global citizens
B. global dreamers
C. antiglobals
D. global agnostics
E. global trendsetters
Answer: B
Explanation:
Global dreamers are the segment of world citizens who feel positively about international brands, value their
symbolic aspects, and are less concerned about corporate responsibility.
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Moderate
Gradable: automatic
Learning Objective: 02-01 Define the concept of culture.
Topic: Cross-Cultural Variations in Consumer Behavior
6. Which one of the four segments of world citizens feels positively about international brands because they view
them as a signal of higher quality?
A. global citizens
B. global dreamers
C. antiglobals
D. global agnostics
E. global trendsetters
Answer: A
Explanation:
Global citizens are the segment of world citizens who feel positively about international brands because they view
them as a signal of higher quality.
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Moderate
Gradable: automatic
Learning Objective: 02-01 Define the concept of culture.
Topic: The Concept of Culture
Multiple Choice Questions
1. Trademarks
A. for the most part need to be established on a country-by-country basis.
B. can be established globally.
C. were a legal concern in the past but with the rise of globalization are no longer an issue.
D. represent an aspect power-distance in global marketing efforts.
E. All of these choices are correct.
Answer: A
Explanation:
Trademarks are more "local" than might be expected based on global trademark law.
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: Hard
Gradable: automatic
Learning Objective: 02-01 Define the concept of culture.
Topic: Cross-Cultural Variations in Consumer Behavior
2. Which of the following is a cultural factor that affects consumer behavior and marketing strategy?
A. demographics
B. values
C. language
D. nonverbal communications
E. All of these choices are correct.
Answer: E
Explanation:
Cultural factors that affect consumer behavior and marketing strategy are demographics, values, language, and
nonverbal communications.
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Easy
Gradable: automatic
Learning Objective: 02-01 Define the concept of culture.
Topic: Cross-Cultural Variations in Consumer Behavior
,DOWNLOAD THE Test Bank for Consumer Behavior Building Marketing
Strategy 14th Edition Mothersbaugh
3. Howard Industries is a computer manufacturer located in Laurel, MS. This company is interested in expanding
internationally. Which of the following is a cultural factor that affects consumer behavior and marketing strategy
that Howard Industries needs to be aware of?
A. nonverbal communications
B. natural resources
C. economic conditions
D. exchange rates
E. All of these choices are correct.
Answer: A
Explanation:
Howard Industries needs to be aware that nonverbal communications is a cultural factor that affects consumer
behavior and marketing strategy.
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: Moderate
Gradable: automatic
Learning Objective: 02-01 Define the concept of culture.
Topic: Cross-Cultural Variations in Consumer Behavior
4. Which of the following statements is false regarding cross-cultural marketing?
A. Marketing across cultural boundaries is a difficult and challenging task.
B. Increasingly, globalization means mutual influence as products, brands, cultures, and values move back and forth
across the world.
C. There are both subtle and direct ethical issues involved in international marketing.
D. While marketing strategy is heavily influenced by cultural factors, it does not influence aspects of cultures.
E. Cultures may differ in demographics, languages, nonverbal communications, and values.
Answer: D
Explanation:
Globalization can influence cultural values.
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Hard
Gradable: automatic
Learning Objective: 02-01 Define the concept of culture.
Topic: Cross-Cultural Variations in Consumer Behavior
, 5. Which one of the four segments of world citizens feels positively about international brands, values their
symbolic aspects, and is less concerned about corporate responsibility?
A. global citizens
B. global dreamers
C. antiglobals
D. global agnostics
E. global trendsetters
Answer: B
Explanation:
Global dreamers are the segment of world citizens who feel positively about international brands, value their
symbolic aspects, and are less concerned about corporate responsibility.
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Moderate
Gradable: automatic
Learning Objective: 02-01 Define the concept of culture.
Topic: Cross-Cultural Variations in Consumer Behavior
6. Which one of the four segments of world citizens feels positively about international brands because they view
them as a signal of higher quality?
A. global citizens
B. global dreamers
C. antiglobals
D. global agnostics
E. global trendsetters
Answer: A
Explanation:
Global citizens are the segment of world citizens who feel positively about international brands because they view
them as a signal of higher quality.
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Moderate
Gradable: automatic
Learning Objective: 02-01 Define the concept of culture.
Topic: The Concept of Culture
