WGU D381 E-Commerce and Marketing
Analytics Exam UPDATED ACTUAL
QUESTIONS AND CORRECT ANSWERS
When it comes to Google marketing analytics, why is the number of impressions important? -
CORRECT ANSWER The number of impressions help a business assess whether its
campaign is on track based on the parameters set by it.
What should a business do to ensure that web analytics tools are capable of monitoring and
tracking website performance during a campaign? - CORRECT ANSWER Run a piece
of code or a tag on each website that needs to be monitored to make web analytics tools
aware of them
The marketing team of a company wants to increase the efficiency of the company's latest
digital marketing campaign. So the team decides to link the Google Ads account to Google
Analytics. What is the benefit of linking the two Google platforms in this case? - CORRECT
ANSWER It enables the team to merge data about conversions from Google Ads with
data about audience demographics in Google Analytics.
Why are data visualizations important when communicating insights to stakeholders? -
CORRECT ANSWER They make data easier to understand by revealing trends,
patterns, and outliers.
What is the strongest correlation between Google Ads and Google Analytics? - CORRECT
ANSWER Google Analytics helps individuals to assess the success or failure of their
Google Ad campaigns.
.
What is the strongest benefit of selective reporting when it comes to analytics? - CORRECT
ANSWER It helps individuals focus more on metrics that are most important to their
digital marketing strategy.
What is an example of a strong marketing goal? - CORRECT ANSWER Increasing
web traffic
Analytics Exam UPDATED ACTUAL
QUESTIONS AND CORRECT ANSWERS
When it comes to Google marketing analytics, why is the number of impressions important? -
CORRECT ANSWER The number of impressions help a business assess whether its
campaign is on track based on the parameters set by it.
What should a business do to ensure that web analytics tools are capable of monitoring and
tracking website performance during a campaign? - CORRECT ANSWER Run a piece
of code or a tag on each website that needs to be monitored to make web analytics tools
aware of them
The marketing team of a company wants to increase the efficiency of the company's latest
digital marketing campaign. So the team decides to link the Google Ads account to Google
Analytics. What is the benefit of linking the two Google platforms in this case? - CORRECT
ANSWER It enables the team to merge data about conversions from Google Ads with
data about audience demographics in Google Analytics.
Why are data visualizations important when communicating insights to stakeholders? -
CORRECT ANSWER They make data easier to understand by revealing trends,
patterns, and outliers.
What is the strongest correlation between Google Ads and Google Analytics? - CORRECT
ANSWER Google Analytics helps individuals to assess the success or failure of their
Google Ad campaigns.
.
What is the strongest benefit of selective reporting when it comes to analytics? - CORRECT
ANSWER It helps individuals focus more on metrics that are most important to their
digital marketing strategy.
What is an example of a strong marketing goal? - CORRECT ANSWER Increasing
web traffic
