WGU D381 E-Commerce and Marketing
Analytics Exam UPDATED ACTUAL
QUESTIONS AND CORRECT ANSWERS
When it comes to Google marketing analytics, why is the number of impressions important? -
CORRECT ANSWER The number of impressions help a business assess whether its
campaign is on track based on the parameters set by it.
A group of individuals have set up an e-store and are running a digital campaign to
understand the effectiveness of the design of the e-store.What is the use of Google Analytics
in this case? - CORRECT ANSWER To help assess data pertaining to the design
factors that correlate with the campaign goals
Maria at Whole Pine, Inc. is tasked by her supervisor with evaluating the paid traffic data for
the company's online store to determine the success of the latest digital advertising campaign
in achieving the campaign goal of increasing the click-through rate from 3% to 7%. How is
paid traffic directly correlated with the campaign goal for the online store? - CORRECT
ANSWER Paid traffic helps to determine the current success of sales strategies for a
product that is being advertised.
Daniel at Whole Pine Inc. is tasked by his supervisor with segregating direct traffic data for
the company's online store and analyzing the effectiveness of its online campaign across
various social media platforms.Which type of traffic should Daniel focus on in this case? -
CORRECT ANSWER The traffic that focuses on the number of customers that a
business is getting daily
A data scientist for a marketing organization has used spreadsheets to perform basic data
analysis of the organization's current campaign. However, the data scientist now wants to
perform customized data analysis to create comprehensive campaign performance
reports.What is an efficient approach in this case? - CORRECT ANSWER The data
scientist should use the data analysis libraries available in Python for data mining and data
processing.
A marketing team has created spreadsheets and charts to present user data related to a
campaign. However, the team also wants to present real-time data and insights about the
campaign to its stakeholders as well as share customized reports with its stakeholders. The
,team decides to use Google Data studio for this. What is the importance of Google Data
Studio in this case? - CORRECT ANSWER It allows visualization of campaign data
using dashboards and customer reports.
A company is running a campaign to increase product sales, and the marketing team of the
company is tracking campaign data using Google Analytics. The team decides to use funnel
exploration to visualize the steps that users take to complete a task such as making a
purchase. How is the use of funnel exploration beneficial in this case? - CORRECT
ANSWER It helps the team to understand how successfully users are completing each
stage in order to improve inefficient customer journeys.
A marketing specialist of a company is using the explorations feature in Google Analytics to
track the data of the company's latest advertising campaign.Which information is the
marketing specialist going to find if they use the cohort technique in this case? - CORRECT
ANSWER Insights about a group of users who share common attributes
What should a business do to ensure that web analytics tools are capable of monitoring and
tracking website performance during a campaign? - CORRECT ANSWER Run a piece
of code or a tag on each website that needs to be monitored to make web analytics tools
aware of them
A company is working on three digital advertising campaigns, with the marketing goal of
increasing brand awareness. Which approach should this company take to efficiently monitor
the progress of each campaign? - CORRECT ANSWER Set a specific performance
goal for each campaign
The marketing team of a company wants to increase the efficiency of the company's latest
digital marketing campaign. So the team decides to link the Google Ads account to Google
Analytics. What is the benefit of linking the two Google platforms in this case? - CORRECT
ANSWER It enables the team to merge data about conversions from Google Ads with
data about audience demographics in Google Analytics.
An e-commerce website plans to run A/B tests to determine whether it should change the
color of the "Checkout" button from orange to green. The company then creates a hypothesis
to explain the "how" and "why" of the experiment.Why is it important to have a strong
, hypothesis in this case? - CORRECT ANSWER It makes it easier to quantify the
results and communicate them to stakeholders.
A pet adoption center ran an A/B test to determine whether replacing dog videos on its
website with cat videos will lead to more adoption inquiries. The center developed the
following hypothesis: "As the research shows that most popular animal videos are cat videos,
it is expected that using a cat video on the web page will increase adoption inquiries by 5%."
However, the A/B test for the asset failed to give the expected outcome.What should the
center do in this case? - CORRECT ANSWER Adjust the hypothesis and test another
variant
Li moves to a new city and stays for a year. While living there, Li buys groceries twice a
month from a local grocery store. Li's average order value is $75.What is Li's lifetime value
(LTV) for this local grocery store? - CORRECT ANSWER $1,800
The goal of an e-commerce company's marketing campaign is to encourage visitors to its
website to sign up for a newsletter. At the end of the campaign, data shows that newsletter
sign-ups increased by 22 percent because of the campaign.Which type of conversion does this
scenario exemplify? - CORRECT ANSWER A micro conversion
An e-commerce company wants to increase the traffic to its website using Google Ads.Which
bidding strategy should the company use in this case? - CORRECT ANSWER Cost-
per-click bidding
An e-commerce company wants to increase its conversion rate and decrease its cart
abandonment rate. As a result, the company decides to run a campaign using Smart Bidding
that would make automated decisions to increase the efficiency of the campaign.How is
Smart Bidding going to be useful in this case? - CORRECT ANSWER It uses machine
learning to analyze real-time data to display the right message to the right user at the right
time.
An e-commerce company wants to simultaneously test two hero images on the landing page
of its website—original "X" and variant "Y"—and two headlines—original "H0" and variant
"H1." Which test should the company use in this case? - CORRECT ANSWER A
multivariate test
Analytics Exam UPDATED ACTUAL
QUESTIONS AND CORRECT ANSWERS
When it comes to Google marketing analytics, why is the number of impressions important? -
CORRECT ANSWER The number of impressions help a business assess whether its
campaign is on track based on the parameters set by it.
A group of individuals have set up an e-store and are running a digital campaign to
understand the effectiveness of the design of the e-store.What is the use of Google Analytics
in this case? - CORRECT ANSWER To help assess data pertaining to the design
factors that correlate with the campaign goals
Maria at Whole Pine, Inc. is tasked by her supervisor with evaluating the paid traffic data for
the company's online store to determine the success of the latest digital advertising campaign
in achieving the campaign goal of increasing the click-through rate from 3% to 7%. How is
paid traffic directly correlated with the campaign goal for the online store? - CORRECT
ANSWER Paid traffic helps to determine the current success of sales strategies for a
product that is being advertised.
Daniel at Whole Pine Inc. is tasked by his supervisor with segregating direct traffic data for
the company's online store and analyzing the effectiveness of its online campaign across
various social media platforms.Which type of traffic should Daniel focus on in this case? -
CORRECT ANSWER The traffic that focuses on the number of customers that a
business is getting daily
A data scientist for a marketing organization has used spreadsheets to perform basic data
analysis of the organization's current campaign. However, the data scientist now wants to
perform customized data analysis to create comprehensive campaign performance
reports.What is an efficient approach in this case? - CORRECT ANSWER The data
scientist should use the data analysis libraries available in Python for data mining and data
processing.
A marketing team has created spreadsheets and charts to present user data related to a
campaign. However, the team also wants to present real-time data and insights about the
campaign to its stakeholders as well as share customized reports with its stakeholders. The
,team decides to use Google Data studio for this. What is the importance of Google Data
Studio in this case? - CORRECT ANSWER It allows visualization of campaign data
using dashboards and customer reports.
A company is running a campaign to increase product sales, and the marketing team of the
company is tracking campaign data using Google Analytics. The team decides to use funnel
exploration to visualize the steps that users take to complete a task such as making a
purchase. How is the use of funnel exploration beneficial in this case? - CORRECT
ANSWER It helps the team to understand how successfully users are completing each
stage in order to improve inefficient customer journeys.
A marketing specialist of a company is using the explorations feature in Google Analytics to
track the data of the company's latest advertising campaign.Which information is the
marketing specialist going to find if they use the cohort technique in this case? - CORRECT
ANSWER Insights about a group of users who share common attributes
What should a business do to ensure that web analytics tools are capable of monitoring and
tracking website performance during a campaign? - CORRECT ANSWER Run a piece
of code or a tag on each website that needs to be monitored to make web analytics tools
aware of them
A company is working on three digital advertising campaigns, with the marketing goal of
increasing brand awareness. Which approach should this company take to efficiently monitor
the progress of each campaign? - CORRECT ANSWER Set a specific performance
goal for each campaign
The marketing team of a company wants to increase the efficiency of the company's latest
digital marketing campaign. So the team decides to link the Google Ads account to Google
Analytics. What is the benefit of linking the two Google platforms in this case? - CORRECT
ANSWER It enables the team to merge data about conversions from Google Ads with
data about audience demographics in Google Analytics.
An e-commerce website plans to run A/B tests to determine whether it should change the
color of the "Checkout" button from orange to green. The company then creates a hypothesis
to explain the "how" and "why" of the experiment.Why is it important to have a strong
, hypothesis in this case? - CORRECT ANSWER It makes it easier to quantify the
results and communicate them to stakeholders.
A pet adoption center ran an A/B test to determine whether replacing dog videos on its
website with cat videos will lead to more adoption inquiries. The center developed the
following hypothesis: "As the research shows that most popular animal videos are cat videos,
it is expected that using a cat video on the web page will increase adoption inquiries by 5%."
However, the A/B test for the asset failed to give the expected outcome.What should the
center do in this case? - CORRECT ANSWER Adjust the hypothesis and test another
variant
Li moves to a new city and stays for a year. While living there, Li buys groceries twice a
month from a local grocery store. Li's average order value is $75.What is Li's lifetime value
(LTV) for this local grocery store? - CORRECT ANSWER $1,800
The goal of an e-commerce company's marketing campaign is to encourage visitors to its
website to sign up for a newsletter. At the end of the campaign, data shows that newsletter
sign-ups increased by 22 percent because of the campaign.Which type of conversion does this
scenario exemplify? - CORRECT ANSWER A micro conversion
An e-commerce company wants to increase the traffic to its website using Google Ads.Which
bidding strategy should the company use in this case? - CORRECT ANSWER Cost-
per-click bidding
An e-commerce company wants to increase its conversion rate and decrease its cart
abandonment rate. As a result, the company decides to run a campaign using Smart Bidding
that would make automated decisions to increase the efficiency of the campaign.How is
Smart Bidding going to be useful in this case? - CORRECT ANSWER It uses machine
learning to analyze real-time data to display the right message to the right user at the right
time.
An e-commerce company wants to simultaneously test two hero images on the landing page
of its website—original "X" and variant "Y"—and two headlines—original "H0" and variant
"H1." Which test should the company use in this case? - CORRECT ANSWER A
multivariate test
