ACTUAL QUESTIONS AND CORRECT
ANSWERS
1. While working for the Gmail team at Google, Tristan Harris realized that ___________. * -
CORRECT ANSWER Never before had 50 designers — 20- to 35-year-old white guys
in California —made decisions that would impact 2 billion people.
2. According to Roger McNamee, in the first 50 years of Silicon Valley, the tech industry
made products such as hardware and software and sold them to customers, but in the last 10
years the biggest companies in Silicon Valley have been in the business of___________. * -
CORRECT ANSWER Selling their users
3. According to Aza Raskin, because advertisers — instead of people who use social media—
pay for social media platforms, advertisers are the customers and social media users
are________________. * - CORRECT ANSWER The thing that's being sold
4. According to Tristan Harris, the classic saying is "if you're not paying for the product,
then___________ - CORRECT ANSWER You are the product
5. The "business model" of companies like Facebook, Snapchat, Twitter, Instagram, and
Youtube is to ___________. * - CORRECT ANSWER Keep people engaged on the
screen
6. Jaron Lanier states, "It's the gradual, slight, imperceptible change in your
own___________ and ___________ that is the product." * - CORRECT
ANSWER Behavior; perception
7. Shoshana Zuboff says that in order to be successful in business, you have to have great
predictions, and great predictions begin with one imperative, which is ___________. * -
CORRECT ANSWER A lot of data