PCC Kasprzyk Intro to Business Test 4 with Answers

PCC Kasprzyk Intro to Business Test 4 with
Answers

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Terms in this set (207)


· Everything a company does to acquire customers
What is marketing?
and maintain a relationship with them

Characterisitcs of the Produce as much as you can
production era

1. Production era
2. Selling era
Marketing eras
3. Marketing concept era
4. Customer relationship era

Characterisitcs of the -Mass production techniques
selling era -Promote aggressively

-Post WWII
Characterisitcs of the
-Competition required businesses to do marketing
marketing concept era
research to find out what customers wanted

-Enhance customer satisfaction and create long-term
Characterisitcs of the
loyalty
customer relationship era
-CRM - Customer relationship management

· Product
· Price
Parts of the marketing mix
· Place
· Promotion

, · A specific group of consumers at which a company
What is a target market?
aims its products and services

The marketing mix is target market
catered to the ________ ________

1. Find opportunity
2. Conduct research
3. Identify a target market
The marketing process
4. Design the product
5. Test
6. Promote

· A word, letter, or group of words or letters that
What is a brand name? differentiates one seller's goods and services from
those of competitors

· Advertising
· Personal selling
Characteristics of · Public relations
promotion · Publicity
· Word of mouth
· Other sales efforts

· Paid for, non-personal communication through
What is advertising?
various media

In regards to advertising, message
the organization is
identified in the ________

-To inform
Main goals of advertising -To persuade
-To remind (Building good will)

-Very engaging
-No competition from other material
Characteristics of
-Expensive
television advertising
-Short exposure time
-DVR's