WGU Digital Marketing Institute Science - D378 OA
Comprehensive Resource
To Help You Ace 2026-2027 Includes Frequently Tested
Questions With ELABORATED 100%
Correct COMPLETE SOLUTIONS
Guaranteed Pass First Attempt!!
Current Update
1. Macro - Correct Answer: conversion - Some large goal you set for leads, prospects,
or customers. Often it is the culmination of a series of smaller goals or steps that are
known as micro-conversions.
2. Margin of error - Correct Answer: The maximum amount by which the sample
results are expected to differ from those of the actual population, typically expressed in
percentage terms (+ or -).
3. Marketing analytics - Correct Answer: The process of measuring and analyzing
marketing efforts to determine their effectiveness, with the ultimate goal of improving
marketing efficiency and increasing the return on marketing investment (ROMI).
4. Marketing automation - Correct Answer: The use of software to automate
conventional marketing processes across multiple platforms, increasing efficiency and
making new processes possible.
5. Marketing campaign - Correct Answer: A set of strategic activities designed to
promote specific products or services or make use of particular channels.
6. Marketing mix - Correct Answer: The set of actions or tactics used to promote its
brand or product in the market, including the 4Ps (Price, Product, Promotion, and Place).
,7. Marketing ROI - Correct Answer: The return on investment of marketing spending;
calculated by subtracting the campaign costs from the incremental financial value and
dividing by the campaign costs.
8. Match type - Correct Answer: Marketers can improve the relevancy of the search
terms that trigger their ads on a PPC platform by using keyword matches. These include
broad, modified broad, exact, and phrase matches. Each one allows a different level of
control over the search terms that trigger ads to be displayed to a searcher.
9. Meme - Correct Answer: piece of content that is copied frequently, often with slight
variations for humorous effect, and spreads rapidly across the Internet.
10. Meta - Correct Answer: Meta comes from a Greek preposition. Today, it is commonly
used in English to mean "about self." For example, metadata is considered to be data
about data. In web development, a meta tag is an HTML element where developers can
specify things like keywords or descriptions of the HTML document itself.
11. Meta description - Correct Answer: Within the head section of a web page, a
developer can include a meta description tag. This can be a short description of the web
page and is often used by search engines, including Google, as the description to be
displayed alongside search results. While it is unclear to what extent using keywords in
the description influences ranking, a clear and engaging description can help pages stand
out in a listing of search engine results.
12. Meta keywords - Correct Answer: Within the head section of a web page, developers
can add a meta tag that lists keywords. While in the early days of the web this is was the
primary resource used by search engines, its value has diminished significantly as search
engines now rely more on the quality of content than specified keywords. Still, a meta
keywords tag shouldn't be ignored and is a good location for short-tail keywords.
,13. Meta search engine - Correct Answer: This type of search engine can process large
amounts of data and allows a user to search quickly by using multiple search engines.
14. Micro - Correct Answer: conversion - The smaller, incremental goals or steps you set
for leads, prospects, and customers. They are intended to lead to a macro-conversion,
the larger goal or objective you have set for them.
15. Micro - Correct Answer: moment - According to Google, this is an intent-rich
moment when a person turns to a device to act on a need—to know, go, do, or buy.
16. Mission statement - Correct Answer: A brief formal outline of the purpose and scope
of activities of a company or organization.
17. MMS - Correct Answer: An abbreviation for Multimedia Message Service; it allows a
user to send a message that includes multimedia content to another device over a
cellular network. In addition to its capability to deliver a variety of media, MMS allows
for the exchange of text messages greater than 160 characters in length.
18. Mobile application - Correct Answer: A computer program designed to run on a
mobile device, such as a smartphone, tablet, or smartwatch.
19. Mobile coupon - Correct Answer: An electronic coupon delivered to a mobile device.
20. Mobile device - Correct Answer: A portable computing device, such as a smartphone
or a tablet.
21. Mobile marketing - Correct Answer: Marketing that aims to reach audiences on their
mobile devices through websites, email, Short Message Service (SMS) and Multimedia
Messaging Service (MMS), social media, or mobile applications.
, 22. Monitoring - Correct Answer: The practice of analyzing Internet traffic to determine
what is being said about an individual, product, or brand.
23. Multi - Correct Answer: channel attribution - The ability to track customers across
every marketing channel used in your campaign.
24. Multi - Correct Answer: touch campaign - A marketing campaign that uses many
touchpoints to provide leads with the right messages through the right channel at the
right moment, thereby nurturing them through each stage of the sales funnel.
25. Multichannel marketing - Correct Answer: The availability of many channels for a
customer to communicate with a company and make purchases. These channels include
online, phone, in person, catalog, and others.
26. Multivariate testing - Correct Answer: A process by which more than one element of
a marketing message may be tested at one time, in a live environment.
27. Native advertising - Correct Answer: The use of paid or sponsored ads that match
the look, feel, and function of the media format or platform in which they appear.
28. Negative keywords - Correct Answer: Those words or phrases that will prevent
advertisements from displaying in pay-per-click advertising (PPC).
Net Promoter Score - Correct Answer: A management tool designed to collect data
indicating the relative loyalty of customers and their willingness to recommend a company's
products or services.
Comprehensive Resource
To Help You Ace 2026-2027 Includes Frequently Tested
Questions With ELABORATED 100%
Correct COMPLETE SOLUTIONS
Guaranteed Pass First Attempt!!
Current Update
1. Macro - Correct Answer: conversion - Some large goal you set for leads, prospects,
or customers. Often it is the culmination of a series of smaller goals or steps that are
known as micro-conversions.
2. Margin of error - Correct Answer: The maximum amount by which the sample
results are expected to differ from those of the actual population, typically expressed in
percentage terms (+ or -).
3. Marketing analytics - Correct Answer: The process of measuring and analyzing
marketing efforts to determine their effectiveness, with the ultimate goal of improving
marketing efficiency and increasing the return on marketing investment (ROMI).
4. Marketing automation - Correct Answer: The use of software to automate
conventional marketing processes across multiple platforms, increasing efficiency and
making new processes possible.
5. Marketing campaign - Correct Answer: A set of strategic activities designed to
promote specific products or services or make use of particular channels.
6. Marketing mix - Correct Answer: The set of actions or tactics used to promote its
brand or product in the market, including the 4Ps (Price, Product, Promotion, and Place).
,7. Marketing ROI - Correct Answer: The return on investment of marketing spending;
calculated by subtracting the campaign costs from the incremental financial value and
dividing by the campaign costs.
8. Match type - Correct Answer: Marketers can improve the relevancy of the search
terms that trigger their ads on a PPC platform by using keyword matches. These include
broad, modified broad, exact, and phrase matches. Each one allows a different level of
control over the search terms that trigger ads to be displayed to a searcher.
9. Meme - Correct Answer: piece of content that is copied frequently, often with slight
variations for humorous effect, and spreads rapidly across the Internet.
10. Meta - Correct Answer: Meta comes from a Greek preposition. Today, it is commonly
used in English to mean "about self." For example, metadata is considered to be data
about data. In web development, a meta tag is an HTML element where developers can
specify things like keywords or descriptions of the HTML document itself.
11. Meta description - Correct Answer: Within the head section of a web page, a
developer can include a meta description tag. This can be a short description of the web
page and is often used by search engines, including Google, as the description to be
displayed alongside search results. While it is unclear to what extent using keywords in
the description influences ranking, a clear and engaging description can help pages stand
out in a listing of search engine results.
12. Meta keywords - Correct Answer: Within the head section of a web page, developers
can add a meta tag that lists keywords. While in the early days of the web this is was the
primary resource used by search engines, its value has diminished significantly as search
engines now rely more on the quality of content than specified keywords. Still, a meta
keywords tag shouldn't be ignored and is a good location for short-tail keywords.
,13. Meta search engine - Correct Answer: This type of search engine can process large
amounts of data and allows a user to search quickly by using multiple search engines.
14. Micro - Correct Answer: conversion - The smaller, incremental goals or steps you set
for leads, prospects, and customers. They are intended to lead to a macro-conversion,
the larger goal or objective you have set for them.
15. Micro - Correct Answer: moment - According to Google, this is an intent-rich
moment when a person turns to a device to act on a need—to know, go, do, or buy.
16. Mission statement - Correct Answer: A brief formal outline of the purpose and scope
of activities of a company or organization.
17. MMS - Correct Answer: An abbreviation for Multimedia Message Service; it allows a
user to send a message that includes multimedia content to another device over a
cellular network. In addition to its capability to deliver a variety of media, MMS allows
for the exchange of text messages greater than 160 characters in length.
18. Mobile application - Correct Answer: A computer program designed to run on a
mobile device, such as a smartphone, tablet, or smartwatch.
19. Mobile coupon - Correct Answer: An electronic coupon delivered to a mobile device.
20. Mobile device - Correct Answer: A portable computing device, such as a smartphone
or a tablet.
21. Mobile marketing - Correct Answer: Marketing that aims to reach audiences on their
mobile devices through websites, email, Short Message Service (SMS) and Multimedia
Messaging Service (MMS), social media, or mobile applications.
, 22. Monitoring - Correct Answer: The practice of analyzing Internet traffic to determine
what is being said about an individual, product, or brand.
23. Multi - Correct Answer: channel attribution - The ability to track customers across
every marketing channel used in your campaign.
24. Multi - Correct Answer: touch campaign - A marketing campaign that uses many
touchpoints to provide leads with the right messages through the right channel at the
right moment, thereby nurturing them through each stage of the sales funnel.
25. Multichannel marketing - Correct Answer: The availability of many channels for a
customer to communicate with a company and make purchases. These channels include
online, phone, in person, catalog, and others.
26. Multivariate testing - Correct Answer: A process by which more than one element of
a marketing message may be tested at one time, in a live environment.
27. Native advertising - Correct Answer: The use of paid or sponsored ads that match
the look, feel, and function of the media format or platform in which they appear.
28. Negative keywords - Correct Answer: Those words or phrases that will prevent
advertisements from displaying in pay-per-click advertising (PPC).
Net Promoter Score - Correct Answer: A management tool designed to collect data
indicating the relative loyalty of customers and their willingness to recommend a company's
products or services.
