WGU Digital Marketing Institute (DMI) Pro - D378
Comprehensive Resource
To Help You Ace 2026-2027 Includes Frequently Tested
Questions With ELABORATED 100%
Correct COMPLETE SOLUTIONS
Guaranteed Pass First Attempt!!
Current Update
1. What is digital marketing?
Answer: The use of digital technologies and new media to achieve marketing and
business goals.
2. Which of the following characteristics are associated with inbound marketing?
A. Push strategy using repetitive advertising
B. Attracting customers through helpful content
C. Cold calling and mass email marketing
D. Television advertising
Answer: B — Attracting customers through helpful content.
3. Inbound marketing is most closely associated with which strategy?
A. Push strategy
B. Pull strategy
C. Broadcast strategy
D. Direct strategy
Answer: B — Pull strategy.
,4. Which strategy is most closely associated with outbound marketing?
A. Pull strategy
B. Push strategy
C. Organic strategy
D. Engagement strategy
Answer: B — Push strategy.
5. What is outbound marketing?
Answer: A marketing approach in which a brand pushes promotional messages to
a targeted audience to create awareness of a product or service.
6. Which of the following is an example of owned media?
A. Customer reviews
B. Display advertisements
C. A company website
D. News coverage
Answer: C — A company website.
7. List three examples of owned media.
Answer:
• Company website
• Blog
• Social media accounts
8. Give two examples of paid media.
,Answer:
• Display advertisements
• Social media advertisements
• Retargeting campaigns
9. What is earned media?
Answer: Media exposure gained through customer mentions, reviews, or word-of-
mouth rather than paid promotion.
10. Which of the following is an example of earned media?
A. Social media ads
B. Online customer reviews
C. Google ads
D. Banner ads
Answer: B — Online customer reviews.
11. What are two main characteristics of Search Engine Optimization (SEO)?
Answer:
• Traffic is free (organic).
• Results usually take time to achieve.
12. What are two main characteristics of Pay-Per-Click (PPC) advertising?
Answer:
• Traffic is paid.
, • Results can be generated quickly (often within minutes).
13. Match each SEO component with the correct activity.
SEO Component Activity
Technical SEO Non-content related on-site activities
Off-page SEO Gaining external links
On-page SEO Content and keyword targeting
14. What is indexing in search engines?
Answer: The process of adding web pages to a search engine’s database.
15. Give two common reasons why web pages may not be indexed by search
engines.
Answer:
• Low-value content
• Duplicate content
16. Match each search engine process with the correct activity.
Process Activity
Crawling Discovering a website’s themes and topics
Indexing Registering a page in the search engine database
Ranking Sorting search results based on relevance
Comprehensive Resource
To Help You Ace 2026-2027 Includes Frequently Tested
Questions With ELABORATED 100%
Correct COMPLETE SOLUTIONS
Guaranteed Pass First Attempt!!
Current Update
1. What is digital marketing?
Answer: The use of digital technologies and new media to achieve marketing and
business goals.
2. Which of the following characteristics are associated with inbound marketing?
A. Push strategy using repetitive advertising
B. Attracting customers through helpful content
C. Cold calling and mass email marketing
D. Television advertising
Answer: B — Attracting customers through helpful content.
3. Inbound marketing is most closely associated with which strategy?
A. Push strategy
B. Pull strategy
C. Broadcast strategy
D. Direct strategy
Answer: B — Pull strategy.
,4. Which strategy is most closely associated with outbound marketing?
A. Pull strategy
B. Push strategy
C. Organic strategy
D. Engagement strategy
Answer: B — Push strategy.
5. What is outbound marketing?
Answer: A marketing approach in which a brand pushes promotional messages to
a targeted audience to create awareness of a product or service.
6. Which of the following is an example of owned media?
A. Customer reviews
B. Display advertisements
C. A company website
D. News coverage
Answer: C — A company website.
7. List three examples of owned media.
Answer:
• Company website
• Blog
• Social media accounts
8. Give two examples of paid media.
,Answer:
• Display advertisements
• Social media advertisements
• Retargeting campaigns
9. What is earned media?
Answer: Media exposure gained through customer mentions, reviews, or word-of-
mouth rather than paid promotion.
10. Which of the following is an example of earned media?
A. Social media ads
B. Online customer reviews
C. Google ads
D. Banner ads
Answer: B — Online customer reviews.
11. What are two main characteristics of Search Engine Optimization (SEO)?
Answer:
• Traffic is free (organic).
• Results usually take time to achieve.
12. What are two main characteristics of Pay-Per-Click (PPC) advertising?
Answer:
• Traffic is paid.
, • Results can be generated quickly (often within minutes).
13. Match each SEO component with the correct activity.
SEO Component Activity
Technical SEO Non-content related on-site activities
Off-page SEO Gaining external links
On-page SEO Content and keyword targeting
14. What is indexing in search engines?
Answer: The process of adding web pages to a search engine’s database.
15. Give two common reasons why web pages may not be indexed by search
engines.
Answer:
• Low-value content
• Duplicate content
16. Match each search engine process with the correct activity.
Process Activity
Crawling Discovering a website’s themes and topics
Indexing Registering a page in the search engine database
Ranking Sorting search results based on relevance
