Scenario chosen: You are a public relations manager who is approached by a client
with a complex issue. The client posted offensive comments using racial and
gendered slurs on social media when they were younger. Now, as an adult with a
high-profile position, they have deleted the posts from their account. However,
some other users who worked with the client saved several posts and shared
them with the public. You consider the ethics of whether or not to help this client
and how to help if you do so.
The ethical dilemma in this situation is whether or not to help the client. Two
opposing options would be to help him settle this issue or to let it become what it
will become on its own. If you help this client the wrong way on the side of
settling, it may appear you support his actions. If you do not help this client, it
may not be suitable for the business. In this situation, the client, our company,
and I are all at stake. Potential customers may decide to go a different route due
to the situation. I think the most likely successful route to handle this dilemma is
to encourage accountability for helping to reconcile.
The ethical framework that applies to this situation is deontology. Deontology is
primarily about being morally right or wrong when making decisions based on
rules that are already in place. The client has a history of posting offensive
remarks on social media. These comments are both racially and gender focused.
Once information is on the web, it is there possibly permanently. Even though he
deleted the comments, someone had screenshotted and saved what he said. The
actions he took could harm his reputation permanently if not handled correctly.
As the manager, I find it difficult to decide whether or not to help the client based
on his past and the harm done.