HFT2750 Midterm Exam UPDATED ACTUAL
QUESTIONS AND CORRECT ANSWERS
Purpose of events - CORRECT ANSWER celebration, education, marketing, reunion
Types of events - CORRECT ANSWER hallmark, iconic, premier/prestige, mega,
media
Hallmark event - CORRECT ANSWER large major scale, highly significant (super
bowl)
Iconic events - CORRECT ANSWER strong appeal on their own and be successful
anywhere (super bowl)
Premier/prestige event - CORRECT ANSWER superior event in a particular industry
(super bowl)
Mega event - CORRECT ANSWER yield extraordinary high levels of tourism, media
coverage, prestige or economic impact (super bowl)
Media events - CORRECT ANSWER created for tv audience (super bowl halftime
show)
Carnvial - CORRECT ANSWER embodies revelry, masquerading, role reversal, social
license, and spectacle. Sanctioned form of civil disobidence
Communitas - CORRECT ANSWER Refers to an unstructured togetherness and
feeling of equality when people come together
Event studies is a... - CORRECT ANSWER interdisciplinary approach
, Corporate event market is worth... - CORRECT ANSWER $211.57 billion
Large national association meeting are designed to... - CORRECT ANSWER deliver
more spectacle compared to smaller meetings (provide more marketing)
Exhibitions - CORRECT ANSWER facilitate the selling of goods and services by
creating a marketing environment. Products, services, and promotional materials are
displayed to attendees
Planners v. Coordinators - CORRECT ANSWER Planning is for the big picture and
creating plans and coordinating implements and executing the logistics for the events
What group has the highest and most lucrative salary - CORRECT
ANSWER pharmaceutical event planners
Place to be - CORRECT ANSWER sharing a experience with people in a spot you
won't get anywhere else
Entertainment is... - CORRECT ANSWER NOT an experience by itself
7 I's - CORRECT ANSWER involvement, interaction, immersion, intensity,
individuality, innovation, intregrity
Event experience scale - CORRECT ANSWER affect, cognitive, physical,
experiencing novelty
Affect - CORRECT ANSWER what emotionally you get from an event
Festical of life and death - CORRECT ANSWER locals think its less authentic than
tourists
QUESTIONS AND CORRECT ANSWERS
Purpose of events - CORRECT ANSWER celebration, education, marketing, reunion
Types of events - CORRECT ANSWER hallmark, iconic, premier/prestige, mega,
media
Hallmark event - CORRECT ANSWER large major scale, highly significant (super
bowl)
Iconic events - CORRECT ANSWER strong appeal on their own and be successful
anywhere (super bowl)
Premier/prestige event - CORRECT ANSWER superior event in a particular industry
(super bowl)
Mega event - CORRECT ANSWER yield extraordinary high levels of tourism, media
coverage, prestige or economic impact (super bowl)
Media events - CORRECT ANSWER created for tv audience (super bowl halftime
show)
Carnvial - CORRECT ANSWER embodies revelry, masquerading, role reversal, social
license, and spectacle. Sanctioned form of civil disobidence
Communitas - CORRECT ANSWER Refers to an unstructured togetherness and
feeling of equality when people come together
Event studies is a... - CORRECT ANSWER interdisciplinary approach
, Corporate event market is worth... - CORRECT ANSWER $211.57 billion
Large national association meeting are designed to... - CORRECT ANSWER deliver
more spectacle compared to smaller meetings (provide more marketing)
Exhibitions - CORRECT ANSWER facilitate the selling of goods and services by
creating a marketing environment. Products, services, and promotional materials are
displayed to attendees
Planners v. Coordinators - CORRECT ANSWER Planning is for the big picture and
creating plans and coordinating implements and executing the logistics for the events
What group has the highest and most lucrative salary - CORRECT
ANSWER pharmaceutical event planners
Place to be - CORRECT ANSWER sharing a experience with people in a spot you
won't get anywhere else
Entertainment is... - CORRECT ANSWER NOT an experience by itself
7 I's - CORRECT ANSWER involvement, interaction, immersion, intensity,
individuality, innovation, intregrity
Event experience scale - CORRECT ANSWER affect, cognitive, physical,
experiencing novelty
Affect - CORRECT ANSWER what emotionally you get from an event
Festical of life and death - CORRECT ANSWER locals think its less authentic than
tourists
