Module name and code MNGT 3150 Consumer Behavior
Points 60
Instructor setting the task with Valeriya Kan;
contact details
Group
Date April 14, 2021
Results
1. There are 3 Gestalt Principles that relate to HOW our brains organize
stimuli – “Closure Principle”, “Similarity Principle” and “Figure-Ground
Principle”. Please, describe one of them, give an example of a
milestone that a marketer may face and the way to overcome the
arisen issue.
2. What are Behavioral Theories in Learning? Describe one of them and
provide the examples of HOW marketers can apply the principles of
the chosen learning model.
3. What is Stimulus Generalization? Provide the examples.
4. What is Gamification?
5. Identify 4 levels of the Extended self. Provide the examples.
6. There are three motivational conflicts: approach-approach,
approach-avoidance, avoidance-avoidance. Please, describe one
of them and provide your own examples.
7. What is Product Categorization? Identify 2 completely different
competitors under the same category. Provide the examples.
8. Who is Gemba?
9. What are Mental Shortcuts? Provide the examples.
10. There are 3 types of Hierarchies of Effect in Consumers attitude
towards particular product(s) – “High Involvement Hierarchy”, “Low
Involvement Hierarchy” and “Experiential Hierarchy”. Please, identify
one of them (What comes first – think, feel, do) and provide the
examples.
Points 60
Instructor setting the task with Valeriya Kan;
contact details
Group
Date April 14, 2021
Results
1. There are 3 Gestalt Principles that relate to HOW our brains organize
stimuli – “Closure Principle”, “Similarity Principle” and “Figure-Ground
Principle”. Please, describe one of them, give an example of a
milestone that a marketer may face and the way to overcome the
arisen issue.
2. What are Behavioral Theories in Learning? Describe one of them and
provide the examples of HOW marketers can apply the principles of
the chosen learning model.
3. What is Stimulus Generalization? Provide the examples.
4. What is Gamification?
5. Identify 4 levels of the Extended self. Provide the examples.
6. There are three motivational conflicts: approach-approach,
approach-avoidance, avoidance-avoidance. Please, describe one
of them and provide your own examples.
7. What is Product Categorization? Identify 2 completely different
competitors under the same category. Provide the examples.
8. Who is Gemba?
9. What are Mental Shortcuts? Provide the examples.
10. There are 3 types of Hierarchies of Effect in Consumers attitude
towards particular product(s) – “High Involvement Hierarchy”, “Low
Involvement Hierarchy” and “Experiential Hierarchy”. Please, identify
one of them (What comes first – think, feel, do) and provide the
examples.
