Consumer Behavior
15th Edition
Michael R. Solomon
TEST BANK
Includes All Chapters (1 to 15)
Questions with Answers
, Consumer Behavior – 15th Edition
Michael R. Solomon
Test Bank Quizzes
Complete Chapter-by-Chapter Test Bank
Buying, Having, and Being: An Introduction to Consumer
Behavior
Consumer Ethics, the Marketplace, and the Planet
Perceiving and Making Meaning
Learning, Remembering, and Knowing
Motivation
Attitudes and How to Change Them
Deciding
Buying, Using, and Disposing
Identity and the Self
Personality, Values, and Lifestyles
Social and Cultural Identity
How Groups Define Us
Social Class and Status
Culture
,Consumer Behavior, 15e (Solomon/Russell)
Chapter 1 Buying, Having, and Being: An Introduction to Consumer Behavior
1) A(n) ________ is a person who identifies a need or desire, makes a purchase, and then
disposes of a product during the three stages of the consumption process.
A) marketer
B) consumer
C) influencer
D) content generator
Answer: B
Diff: 1 Var: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
part of our lives.
AACSB: Application of knowledge
2) Jenny Rowlins is absolutely exhausted after her shopping trip to pick out a dress for her
sorority's formal event. The stores were crowded, and none of her favorite shops carried a dress
that she liked in her size. After spending hours at the mall, Jenny decided to order her dress
online and just return it if it was not exactly right. This story is an example of how consumer
behavior is a(n) ________.
A) industry
B) process
C) art form
D) theory
Answer: B
Diff: 2 Var: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
part of our lives.
AACSB: Analytical thinking
3) Which of the following is the study of the processes involved when individuals or groups
select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and
desires?
A) Lifestyle marketing
B) Role theory
C) Consumer behavior
D) Marketing research
Answer: C
Diff: 1 Var: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
part of our lives.
AACSB: Application of knowledge
1
Copyright © 2027
, 4) Our consumption choices, the brands we use, the activities in which we engage, and the
groups to which we belong are all expressions of our ________.
A) brand loyalty
B) customs and norms
C) patronage
D) unique identity
Answer: D
Diff: 1 Var: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
part of our lives.
AACSB: Application of knowledge
5) What does the study of consumer behavior focus on?
A) How companies advertise products
B) Pricing strategies for businesses to use and avoid
C) Only why consumers buy certain tangible goods or services
D) The processes of selecting, purchasing, using, or disposing of products
Answer: D
Diff: 1 Var: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
part of our lives.
AACSB: Analytical thinking
6) ________ is a multilayered concept that involves our personal self and our social self.
A) A norm
B) Custom
C) Patronage
D) Identity
Answer: D
Diff: 1 Var: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
part of our lives.
AACSB: Application of knowledge
7) Stacy noticed a blouse she really liked was on sale for 40% off. How much is the blouse if the
normal sticker price is $90?
A) $50
B) $54
C) $74
D) $72
Answer: B
Diff: 2 Var: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
part of our lives.
AACSB: Analytical thinking
2
Copyright © 2027
15th Edition
Michael R. Solomon
TEST BANK
Includes All Chapters (1 to 15)
Questions with Answers
, Consumer Behavior – 15th Edition
Michael R. Solomon
Test Bank Quizzes
Complete Chapter-by-Chapter Test Bank
Buying, Having, and Being: An Introduction to Consumer
Behavior
Consumer Ethics, the Marketplace, and the Planet
Perceiving and Making Meaning
Learning, Remembering, and Knowing
Motivation
Attitudes and How to Change Them
Deciding
Buying, Using, and Disposing
Identity and the Self
Personality, Values, and Lifestyles
Social and Cultural Identity
How Groups Define Us
Social Class and Status
Culture
,Consumer Behavior, 15e (Solomon/Russell)
Chapter 1 Buying, Having, and Being: An Introduction to Consumer Behavior
1) A(n) ________ is a person who identifies a need or desire, makes a purchase, and then
disposes of a product during the three stages of the consumption process.
A) marketer
B) consumer
C) influencer
D) content generator
Answer: B
Diff: 1 Var: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
part of our lives.
AACSB: Application of knowledge
2) Jenny Rowlins is absolutely exhausted after her shopping trip to pick out a dress for her
sorority's formal event. The stores were crowded, and none of her favorite shops carried a dress
that she liked in her size. After spending hours at the mall, Jenny decided to order her dress
online and just return it if it was not exactly right. This story is an example of how consumer
behavior is a(n) ________.
A) industry
B) process
C) art form
D) theory
Answer: B
Diff: 2 Var: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
part of our lives.
AACSB: Analytical thinking
3) Which of the following is the study of the processes involved when individuals or groups
select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and
desires?
A) Lifestyle marketing
B) Role theory
C) Consumer behavior
D) Marketing research
Answer: C
Diff: 1 Var: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
part of our lives.
AACSB: Application of knowledge
1
Copyright © 2027
, 4) Our consumption choices, the brands we use, the activities in which we engage, and the
groups to which we belong are all expressions of our ________.
A) brand loyalty
B) customs and norms
C) patronage
D) unique identity
Answer: D
Diff: 1 Var: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
part of our lives.
AACSB: Application of knowledge
5) What does the study of consumer behavior focus on?
A) How companies advertise products
B) Pricing strategies for businesses to use and avoid
C) Only why consumers buy certain tangible goods or services
D) The processes of selecting, purchasing, using, or disposing of products
Answer: D
Diff: 1 Var: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
part of our lives.
AACSB: Analytical thinking
6) ________ is a multilayered concept that involves our personal self and our social self.
A) A norm
B) Custom
C) Patronage
D) Identity
Answer: D
Diff: 1 Var: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
part of our lives.
AACSB: Application of knowledge
7) Stacy noticed a blouse she really liked was on sale for 40% off. How much is the blouse if the
normal sticker price is $90?
A) $50
B) $54
C) $74
D) $72
Answer: B
Diff: 2 Var: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
part of our lives.
AACSB: Analytical thinking
2
Copyright © 2027
