, MNG3701 ASSIGNMENT 1 SEMESTER 1 2026
DUE DATE: MARCH 2026
QUESTION 1
Vodacom’s improved vision statement, “To be Africa’s leading technology-communications
company, driving innovation, connecting communities, and delivering exceptional value to
our customers,” clearly outlines the company’s long-term aspiration. A good vision statement
should be clear, concise, future-oriented, inspiring, specific, and reflective of the company’s
values or purpose. This improved statement communicates the company’s goal of leadership
in the African technology-communications sector while also emphasising innovation, social
impact, and customer value. It motivates both employees and stakeholders by presenting a
challenging yet achievable vision, and it differentiates Vodacom from competitors by
explicitly addressing its industry and regional focus. Overall, the statement meets all the key
requirements of an effective vision statement.
Characteristics of a Good Vision Statement Yes/No Reason(s)
Uses simple, straightforward language that
Clear and easily understandable Yes
communicates the aspiration effectively.
Focuses on becoming the leading company in
Future-oriented Yes
Africa, indicating a long-term goal.
Highlights innovation, community connection, and
Inspiring and motivational Yes customer value, motivating employees and
stakeholders.
Concise Yes Short, focused, and easy to remember.
Emphasises innovation, customer focus, and social
Reflects the company’s values or purpose Yes
responsibility.
Ambitious yet realistic with proper strategy and
Challenging but achievable Yes
effort.
Specific to the company Yes Clearly targets Vodacom’s industry (technology-
DUE DATE: MARCH 2026
QUESTION 1
Vodacom’s improved vision statement, “To be Africa’s leading technology-communications
company, driving innovation, connecting communities, and delivering exceptional value to
our customers,” clearly outlines the company’s long-term aspiration. A good vision statement
should be clear, concise, future-oriented, inspiring, specific, and reflective of the company’s
values or purpose. This improved statement communicates the company’s goal of leadership
in the African technology-communications sector while also emphasising innovation, social
impact, and customer value. It motivates both employees and stakeholders by presenting a
challenging yet achievable vision, and it differentiates Vodacom from competitors by
explicitly addressing its industry and regional focus. Overall, the statement meets all the key
requirements of an effective vision statement.
Characteristics of a Good Vision Statement Yes/No Reason(s)
Uses simple, straightforward language that
Clear and easily understandable Yes
communicates the aspiration effectively.
Focuses on becoming the leading company in
Future-oriented Yes
Africa, indicating a long-term goal.
Highlights innovation, community connection, and
Inspiring and motivational Yes customer value, motivating employees and
stakeholders.
Concise Yes Short, focused, and easy to remember.
Emphasises innovation, customer focus, and social
Reflects the company’s values or purpose Yes
responsibility.
Ambitious yet realistic with proper strategy and
Challenging but achievable Yes
effort.
Specific to the company Yes Clearly targets Vodacom’s industry (technology-
