Foundations of Digital Marketing & E-Commerce - Week 2 Test with
Verified Answers
Beyond an online presence, how can a company
stand out from its competitors and reach Fill in the blank: A _____ is a visual
potential customers? - ANSWER -With representation of the process through which
Digital Marketing people go from first learning about a brand to
becoming loyal customers. - ANSWER -
Marketing Funnel
Fill in the blank: A successful digital marketing
effort guides all of a company's customer _____?
- ANSWER -Interactions Why is a marketing funnel wide at the top and
narrow toward the bottom? - ANSWER -
Because a lot of potential customers will enter
Successful digital marketing allows companies to the top of the funnel, but only some of them will
think strategically about how to reach customers reach the bottom to become loyal customers.
at what points in the purchasing process? -
ANSWER -Before, During & After a
Purchase What are the stages of a marketing funnel?
Select four. - ANSWER -Awareness,
Consideration, Conversion, Loyalty
When beginning a digital marketing effort, what
does a company need to research in order to set
meaningful goals and measure success? - What is the awareness stage of the marketing
ANSWER -Target Audience funnel? - ANSWER -When potential
customers encounter your brand for the first time
Which of the following examples are outcomes of
a well-planned digital marketing strategy? Select What is the first step in making sure that your
three. - ANSWER -1. Trust brand reaches the right audience? -
2. Loyalty ANSWER -Conducting research
3. Security
4. Employee Retention
5. Awareness Which is an awareness tactic that businesses
can use to reach customers? - ANSWER -
Create ads for websites, social media, email, or
Fill in the blank: The path a customer takes from video platforms
learning about a product to getting their
questions answered to making a purchase, is
_____. - ANSWER -The Customer Journey What is the goal of the consideration stage of the
marketing funnel? - ANSWER -To increase
the chances that a potential customer will make a
What is a customer journey map? - purchase
ANSWER -A visualization of the
touchpoints a typical customer encounters along
their purchase journey. Which is a consideration tactic aimed to educate
potential customers about a company's offerings?
1/3
Verified Answers
Beyond an online presence, how can a company
stand out from its competitors and reach Fill in the blank: A _____ is a visual
potential customers? - ANSWER -With representation of the process through which
Digital Marketing people go from first learning about a brand to
becoming loyal customers. - ANSWER -
Marketing Funnel
Fill in the blank: A successful digital marketing
effort guides all of a company's customer _____?
- ANSWER -Interactions Why is a marketing funnel wide at the top and
narrow toward the bottom? - ANSWER -
Because a lot of potential customers will enter
Successful digital marketing allows companies to the top of the funnel, but only some of them will
think strategically about how to reach customers reach the bottom to become loyal customers.
at what points in the purchasing process? -
ANSWER -Before, During & After a
Purchase What are the stages of a marketing funnel?
Select four. - ANSWER -Awareness,
Consideration, Conversion, Loyalty
When beginning a digital marketing effort, what
does a company need to research in order to set
meaningful goals and measure success? - What is the awareness stage of the marketing
ANSWER -Target Audience funnel? - ANSWER -When potential
customers encounter your brand for the first time
Which of the following examples are outcomes of
a well-planned digital marketing strategy? Select What is the first step in making sure that your
three. - ANSWER -1. Trust brand reaches the right audience? -
2. Loyalty ANSWER -Conducting research
3. Security
4. Employee Retention
5. Awareness Which is an awareness tactic that businesses
can use to reach customers? - ANSWER -
Create ads for websites, social media, email, or
Fill in the blank: The path a customer takes from video platforms
learning about a product to getting their
questions answered to making a purchase, is
_____. - ANSWER -The Customer Journey What is the goal of the consideration stage of the
marketing funnel? - ANSWER -To increase
the chances that a potential customer will make a
What is a customer journey map? - purchase
ANSWER -A visualization of the
touchpoints a typical customer encounters along
their purchase journey. Which is a consideration tactic aimed to educate
potential customers about a company's offerings?
1/3
