DIGITIAL MARKETING & DESIGN TEST 2026/2027 ACCURATE EXAM
REAL QUESTIONS AND CORRECT DETAILED ANSWERS (100%
CORRECT VERIFIED ANSWERS) NEWEST UPDATED VERSION 2026
|GUARANTEED PASS A+
What kind of website or source can be considered a referral when it
drives traffic to your website?
a. Social media network
b. News website
c. Display ad campaign
d. All of the above
answer- all of the above
What is typically on a landing page to collect visitor information?
Answer- A Form
What does the "A" stand for in the Google Analytics ABC Cycle?
Answer- Acquisition
If you want to determine whether your website is effectively getting
visitors to convert to customers, which analytics should you track?
,Answer- Conversion Rate
According to Google's Zero Moment of Truth, which of the following
should receive the highest priority?
Answer- They should all receive equal priority
What's the first thing that an organization needs to do to begin winning
at the Zero Moment of Truth?
Answer- Put someone in charge of Zero Moment of Truth
What is the maximum bounce rate you want for a page of your website,
according to ZMOT?
Answer- 30%
At the time Zero Moment of Truth was written, what website, search
engine or social network had the second most searches used on it
behind only Google?
Answer- YouTube
, Which of the following is an example of content marketing?
a. The "contact us" page of a website with the phone number and
address of the business
b. A blog post with tips for applying lipstick on a beauty product
company's website
c. Both A and B
d. None of the above
answer- A blog post with tips for applying lipstick on a beauty product
company's website
According to the Forbes.com article about content marketing, what is
the top secret about quality content marketing?
Answer- Adding Value
According to Hub spot’s SEO article, optimizing your website for
keywords is about incorporating as many keywords into your posts as
possible.
True or False?
Answer- False