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Introduction to English Grammar – Genres of Viewing Materials – Lecture Summary

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This document explains the concept of viewing as an active process of interpreting and analyzing visual and multimodal texts such as films, advertisements, diagrams, and online media. It discusses the importance of viewing in developing critical thinking and media literacy skills, as well as understanding information presented through visuals. The material also introduces different genres of viewing materials, including news flash, weather reports, internet-based programs, movie trailers, documentaries, animated shows, educational shows, variety shows, and news programs, along with their examples.

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Instelling
Freshman / 9th Grade
Vak
English language and composition

Voorbeeld van de inhoud

Introduction to English Grammar: Genres of Viewing
Materials

Viewing
- according to the Canadian common curriculum framework, it is 'an active
process of attending and comprehending visual media, such as television,
advertising images, films, diagrams, sculpture and paintings.'
- is about 'reading' - analyzing, evaluating and appreciating visual texts.


Why is viewing important?

 You are dealing with mainly multimodal texts you need to understand and to
become more effective, active and critical viewers to be able to participate
fully in society.

 Helps students develop the knowledge and skills to analyze and evaluate
visual texts and multimodal texts that use visuals.

 Helps students acquire information and appreciate ideas and experiences
visually communicated by others.


Multimodal Text
- the majority of texts students access outside the classroom are visual and
multimodal, incorporating images. Furthermore, these multimodal texts
primarily consist of YouTube videos, infographics, websites, blogs, and social
media sites. They typically combine printed text with images, where the images,
far from distracting from the text, actually enhance its meaning.


Examples of Multimodal
texts:
Movies Booklets Advertisements
Infographics Sketchnoting Newscasts
Books Emails Vodcast
Book Trailers Animation Images with Annotations
Comics Brochures Broadcasts
Visual Notetaking Tutorial Guides Mindmap
Presentations Typedrawing Text Messages
Ebooks Diagrams Cards
Screencasts Letters Posters
Blogging Videos

Geschreven voor

Instelling
Freshman / 9th grade
Vak
English language and composition
School jaar
1

Documentinformatie

Geüpload op
14 maart 2026
Aantal pagina's
4
Geschreven in
2025/2026
Type
College aantekeningen
Docent(en)
Jane
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