A content creation framework should be __________. - ✅✅repeatable, organized, and agile (all of the
above)
Why is a naming system useful in content creation? - ✅✅easily find the content you store
True or false? Have your content reviewers make edits directly to your content as opposed to tracking
changes because it makes the editing process quicker and more efficient. - ✅✅False. Have your content
reviewers make suggestions by tracking changes as opposed to making edits directly.
Which of the following is MOST impactful to effectively tell your business' story? - ✅✅A mission with
supporting values
According to Simon Sinek, people most care about - ✅✅why your business does what it does (golden
circle)
Which of the following is NOT needed to create an effective story that resonates with your audience? -
✅✅graphs and charts
True or false? If you take the time to do a comprehensive content audit, there's no need to perform an
event-based audit. - ✅✅False
Fill in the blank: Before you can identify the buyer's journey, you need to first know your ___________. -
✅✅buyer personas
True or false? Effective content marketers consume content from a wide variety of places as opposed to
sticking to content specific to their industry. - ✅✅True
All of the following are helpful ways to generate ideas for content using Google's search engine results
page EXCEPT: - ✅✅All are helpful ways