2025
What is the average amount an organization spends on social media marketing per day, according to
The Content Factory? - ✔✔between $200-350
In developing your social media advertising budget, what percentage should you consider allocating to
ad spend? - ✔✔40% social med. ad budget to ad spending
True or false? In omnichannel marketing, you should post the same content across multiple social media
platforms. - ✔✔true
According to Kate Bradley Chernis, CEO and Founder of Lately, what percentage of time savings can be
achieved with AI in content creation? - ✔✔84%
When considering whether to outsource social media tasks or keep them in-house, what factor might
indicate that keeping social media in-house is the better option? - ✔✔excellent ROI with a trained and
experienced team w the capacity to handle long-term campaign work
What is the main difference between first-party and third-party cookies? - ✔✔first party cookies are set
by the website owner while 3rd party are set by other parties; people are becoming more concerned
about their personal data
True or false? Geotargeting requires accessing and transferring personal information of users. - ✔✔false
What is the Meta Conversions API and how can it help improve ad performance? - ✔✔metaconversions
API allows you to connect your marketing data directly with the meta platform which helps to power ad
personalization, optimization and measurement
True or false? LinkedIn conversion tracking works by placing a lightweight, JavaScript, insight tag on your
website pages or by installing event-specific tracking code on individual conversion events. - ✔✔true