Hubspot Study Study Guide Questions and Answers With Verified Solutions
2025
Scenario: You work for a company called PetSpot that sells animal supplies. Which of the following
audiences would be the best to target on social media at the awareness stage of the buyer's journey? -
✔✔A lookalike audience based on your existing customers
Scenario: You work for a company called PetSpot that sells animal supplies. Which of the following
keywords would be the best to use for paid search at the consideration stage of the buyer's journey? -
✔✔"Different types of dog food"
Which of the following is NOT one of the three elements of a marketing mix? - ✔✔Social media
Fill in the blank: You should use a target CPA bidding strategy when you have? - ✔✔an efficient CPA
Which of the following is NOT an ad targeting strategy? - ✔✔Audience targeting
Fill in the blank: Retargeting an example of _____ targeting. - ✔✔behavioral
Scenario: You want to target an audience that visits popular marketing websites, such as Marketing Land
and Ad Age. Which targeting strategy should you use? - ✔✔Contextual Targeting
Scenario: You want to target an audience that has previously viewed your product's pricing page on your
website. Which targeting strategy should you use? - ✔✔Behavioral targeting
Fill in the blank: The goal of a concept ad is to increase _____. - ✔✔Brand Awareness
Fill in the blank: The goal of a content ad is to increase _____. - ✔✔Lead Generation
What is conversion rate optimization (CRO)? - ✔✔The process of increasing the percentage of website
visitors who take a desired action
2025
Scenario: You work for a company called PetSpot that sells animal supplies. Which of the following
audiences would be the best to target on social media at the awareness stage of the buyer's journey? -
✔✔A lookalike audience based on your existing customers
Scenario: You work for a company called PetSpot that sells animal supplies. Which of the following
keywords would be the best to use for paid search at the consideration stage of the buyer's journey? -
✔✔"Different types of dog food"
Which of the following is NOT one of the three elements of a marketing mix? - ✔✔Social media
Fill in the blank: You should use a target CPA bidding strategy when you have? - ✔✔an efficient CPA
Which of the following is NOT an ad targeting strategy? - ✔✔Audience targeting
Fill in the blank: Retargeting an example of _____ targeting. - ✔✔behavioral
Scenario: You want to target an audience that visits popular marketing websites, such as Marketing Land
and Ad Age. Which targeting strategy should you use? - ✔✔Contextual Targeting
Scenario: You want to target an audience that has previously viewed your product's pricing page on your
website. Which targeting strategy should you use? - ✔✔Behavioral targeting
Fill in the blank: The goal of a concept ad is to increase _____. - ✔✔Brand Awareness
Fill in the blank: The goal of a content ad is to increase _____. - ✔✔Lead Generation
What is conversion rate optimization (CRO)? - ✔✔The process of increasing the percentage of website
visitors who take a desired action
