SALESFORCE LATEST
MARKETING CLOUD
EMAIL SPECIALIST
EXAM
Which option would add the code that was created outside of the
Salesforce Marketing Cloud to the email?
A: HTML Paste
B: Text only
C: Template Based
D: Web Paste - ANSWERS-A: HTML Paste
Which file type delimiter is available in the Import Wizard?
Choose 3 answers
A: Fixed Length
B: Pipe
C: Comma
D: Tab
E: Other - ANSWERS-C: Comma
END OF
PAGE
1
, SALESFORCE LATEST
MARKETING CLOUD
EMAIL SPECIALIST
EXAM
D: Tab
E: Other
What is a true statement about Subscriber Key?
Choose 3 answers
A: Subscriber Key determines what update types will be available when
importing data.
B: Subscriber Key is a unique identifier for a subscriber, and can be
populated with an email address or another unique value
C: Subscriber Key is mapped to a field in a sendable data extension
when defining a Send Relationship
D: Subscriber Key allows an email address to appear multiple times in a
list or All Subscribers when populated with a value other than an email
address
END OF
PAGE
2
, SALESFORCE LATEST
MARKETING CLOUD
EMAIL SPECIALIST
EXAM
E: Subscriber Key and Primary Key are interchangeable terms -
ANSWERS-B: Subscriber Key is a unique identifier for a subscriber,
and can be populated with an email address or another unique value
C: Subscriber Key is mapped to a field in a sendable data extension
when defining a Send Relationship
D: Subscriber Key allows an email address to appear multiple times in a
list or All Subscribers when populated with a value other than an email
address
Which actions are taken when a subscriber selects the "one-click
unsubscribe" link at the footer of an email sent from a list?
A: The subscriber is automatically unsubscribed from the business unit
from which the send originated
B: The subscriber is automatically unsubscribed from All Subscribers at
the enterprise level
END OF
PAGE
3
, SALESFORCE LATEST
MARKETING CLOUD
EMAIL SPECIALIST
EXAM
C: The subscriber is automatically unsubscribed from the list from
which the send originated
D: The subscriber is automatically redirected to the subscription center
to unsubscribe from publications - ANSWERS-C: The subscriber is
automatically unsubscribed from the list from which the send originated
A marketer wants to use personalization strings to create individualized
content for an upcoming send.
What would the marketer need to know to understand how to use
personalization strings?
Choose 3 answers
A: Personalization strings are case sensitive
B: Personalization strings are noted by two sets of double percent
symbols
C: Personalization strings can appear in the subject line or body of the
email
END OF
PAGE
4
MARKETING CLOUD
EMAIL SPECIALIST
EXAM
Which option would add the code that was created outside of the
Salesforce Marketing Cloud to the email?
A: HTML Paste
B: Text only
C: Template Based
D: Web Paste - ANSWERS-A: HTML Paste
Which file type delimiter is available in the Import Wizard?
Choose 3 answers
A: Fixed Length
B: Pipe
C: Comma
D: Tab
E: Other - ANSWERS-C: Comma
END OF
PAGE
1
, SALESFORCE LATEST
MARKETING CLOUD
EMAIL SPECIALIST
EXAM
D: Tab
E: Other
What is a true statement about Subscriber Key?
Choose 3 answers
A: Subscriber Key determines what update types will be available when
importing data.
B: Subscriber Key is a unique identifier for a subscriber, and can be
populated with an email address or another unique value
C: Subscriber Key is mapped to a field in a sendable data extension
when defining a Send Relationship
D: Subscriber Key allows an email address to appear multiple times in a
list or All Subscribers when populated with a value other than an email
address
END OF
PAGE
2
, SALESFORCE LATEST
MARKETING CLOUD
EMAIL SPECIALIST
EXAM
E: Subscriber Key and Primary Key are interchangeable terms -
ANSWERS-B: Subscriber Key is a unique identifier for a subscriber,
and can be populated with an email address or another unique value
C: Subscriber Key is mapped to a field in a sendable data extension
when defining a Send Relationship
D: Subscriber Key allows an email address to appear multiple times in a
list or All Subscribers when populated with a value other than an email
address
Which actions are taken when a subscriber selects the "one-click
unsubscribe" link at the footer of an email sent from a list?
A: The subscriber is automatically unsubscribed from the business unit
from which the send originated
B: The subscriber is automatically unsubscribed from All Subscribers at
the enterprise level
END OF
PAGE
3
, SALESFORCE LATEST
MARKETING CLOUD
EMAIL SPECIALIST
EXAM
C: The subscriber is automatically unsubscribed from the list from
which the send originated
D: The subscriber is automatically redirected to the subscription center
to unsubscribe from publications - ANSWERS-C: The subscriber is
automatically unsubscribed from the list from which the send originated
A marketer wants to use personalization strings to create individualized
content for an upcoming send.
What would the marketer need to know to understand how to use
personalization strings?
Choose 3 answers
A: Personalization strings are case sensitive
B: Personalization strings are noted by two sets of double percent
symbols
C: Personalization strings can appear in the subject line or body of the
END OF
PAGE
4
