SALESFORCE LATEST
MARKETING CLOUD
EMAIL SPECIALIST
EXAM
Where are the two locations where a manually refreshed filtered data
extension can be found?
a. Data Extension folder listing
b. Send Email wizard
c. User-initiated send definition
d. Data Extension details page - ANSWERS-Data Extension folder
listing
Data Extension details page
Which elements must be included in emails created with HTML code to
comply with the CAN SPAM Act? (Choose 2)
a. Physical mailing address
b. Email address
c. Link to unsubscribe or modify profile
END OF
PAGE
1
, SALESFORCE LATEST
MARKETING CLOUD
EMAIL SPECIALIST
EXAM
d. Name of company in subject line - ANSWERS-Physical mailing
address
Link to unsubscribe or modify profile
Use the list model for the following purposes: (Choose 3)
a. Your list contains 500,000 subscribers or less
b. You plan to use a limited number of attributes
c. You are not going to use the XML API
d. You prefer simplicity over performance - ANSWERS-Your list
contains 500,000 subscribers or less
You plan to use a limited number of attributes
You prefer simplicity over performance
Utilize the Data Extension Model in the following situations (Choose 4):
a. You send global messages
END OF
PAGE
2
, SALESFORCE LATEST
MARKETING CLOUD
EMAIL SPECIALIST
EXAM
b. You implement triggered sends
c. You prefer a flexible subscription model
d. You use the XML API
e. You use the SOAP or REST APIs - ANSWERS-You send global
messages
You implement triggered sends
You prefer a flexible subscription model
You use the SOAP or REST APIs
How can a member change their personal information on their profile?
a. By calling customer service
b. By accessing the profile center
c. By emailing their sales representative
d. By unsubscribing from a list - ANSWERS-By accessing the profile
center
END OF
PAGE
3
, SALESFORCE LATEST
MARKETING CLOUD
EMAIL SPECIALIST
EXAM
Which of the following is an invalid data type for a list model?
a. Numeric
b. Text
c. Decimal
d. Date - ANSWERS-Decimal
What is required in order to import a data extension using the add and/or
update command?
a. Primary Key
b. Secondary Key
c. Subscriber Key
d. Email Address - ANSWERS-Primary Key
What are the two requirements for a data extension to be designated as
sendable?
END OF
PAGE
4
MARKETING CLOUD
EMAIL SPECIALIST
EXAM
Where are the two locations where a manually refreshed filtered data
extension can be found?
a. Data Extension folder listing
b. Send Email wizard
c. User-initiated send definition
d. Data Extension details page - ANSWERS-Data Extension folder
listing
Data Extension details page
Which elements must be included in emails created with HTML code to
comply with the CAN SPAM Act? (Choose 2)
a. Physical mailing address
b. Email address
c. Link to unsubscribe or modify profile
END OF
PAGE
1
, SALESFORCE LATEST
MARKETING CLOUD
EMAIL SPECIALIST
EXAM
d. Name of company in subject line - ANSWERS-Physical mailing
address
Link to unsubscribe or modify profile
Use the list model for the following purposes: (Choose 3)
a. Your list contains 500,000 subscribers or less
b. You plan to use a limited number of attributes
c. You are not going to use the XML API
d. You prefer simplicity over performance - ANSWERS-Your list
contains 500,000 subscribers or less
You plan to use a limited number of attributes
You prefer simplicity over performance
Utilize the Data Extension Model in the following situations (Choose 4):
a. You send global messages
END OF
PAGE
2
, SALESFORCE LATEST
MARKETING CLOUD
EMAIL SPECIALIST
EXAM
b. You implement triggered sends
c. You prefer a flexible subscription model
d. You use the XML API
e. You use the SOAP or REST APIs - ANSWERS-You send global
messages
You implement triggered sends
You prefer a flexible subscription model
You use the SOAP or REST APIs
How can a member change their personal information on their profile?
a. By calling customer service
b. By accessing the profile center
c. By emailing their sales representative
d. By unsubscribing from a list - ANSWERS-By accessing the profile
center
END OF
PAGE
3
, SALESFORCE LATEST
MARKETING CLOUD
EMAIL SPECIALIST
EXAM
Which of the following is an invalid data type for a list model?
a. Numeric
b. Text
c. Decimal
d. Date - ANSWERS-Decimal
What is required in order to import a data extension using the add and/or
update command?
a. Primary Key
b. Secondary Key
c. Subscriber Key
d. Email Address - ANSWERS-Primary Key
What are the two requirements for a data extension to be designated as
sendable?
END OF
PAGE
4
