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2026-2027
Focus Group
A carefully guided discussion between a skilled moderator and members of a
select target market
Crowdsourcing
A form of mass collaboration that outsources a job that was once performed by
employees to a large undefined group of people, through an open call,
generally using the internet.
Automatic replenishment
a program that triggers a reorder of stock when inventory reaches an agreed-
upon level.
Sell-through
Sell-through the percentage of merchandise that a retailer sell at full price.
Quantitative research
objective methodology in which date are collected about a sample population
and analyzed to generalize behavioral patterns
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Style testing
the practice of allowing retail buyers, consumers, or both to view early
product prototypes and offer their opinions.
Attribute replenishment
A means of maintaining stock levels by replacing items with one set of
characteristics in terms of purpose, silhouette, and price.
Qualitative research
Subjective collection of information that relies on the interpretation of
observed behaviors.
Point-of-Sale
Transactional data collected when a consumer makes a purchase
Wear-testing
A practice used in the active sport-wear category to assess how a product
performs.
Lower price
Walmart
Unique features and aesthetic
Burberry
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