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Covering the body according to the code of decency established by society and/
or culture, What is considered the proper way to cover one's body for social
acceptance,
Another way to think about this modesty is governed by the way a culture/
community views the human body, In some cultures, it is considered undignified to
cover or uncover the body, The event you are attending influences the amount of
modesty you choose
Modesty
Ones position or rank in comparison to others
Status
,where do they live? what activities do they do? Does the family vacation and if so
there? What type of jobs do parents have? (activities, beliefs, and locations)
Influence for wearing clothing: Family
people with similar background, social status, age
Influence for wearing clothing: Friends
messages that are communicated to a large audience
Influence for wearing clothing: Influence of Media
gives the consumer a feeling of importance
Influence for wearing clothing: Status Symbol
a group of individuals who live together is a particular area, sometimes a nation or
community, Share certain traditions, institutions, and interests
Influence for wearing clothing: Society's Influence
society's set of norms and values, determines type of adornment that people use
Influence for wearing clothing: Culture
There used to be more "rules" - men wore business suits, women wore hats, gloves,
and dresses
5 major society trends: 1 - More casual living
, Because of technology, we live in close contact with each other which influences our
clothing choices
5 major society trends: 2 - Rapid communication
Malls, discount stores, the internet/ you can shop almost anywhere if your budget
holds up
5 major society trends: 3 - Multiple shopping options
The consumer influences clothing design and designers/ sellers are trying to match
what the consumer wants
5 major society trends: 4 - Consumer Power
Many cities and countries are leaders in fashion and even one article of clothing
can make a journey around the world before it ends up in your closet
5 Major society trends: 5 - Global Marketplace
At the turn of the 18th century, French court became arbitrators of fashion and
taste; Made Paris the fashion capital of the world
Role of Paris to fashion: