MEDIA CULTURE QUESTIONS WITH ACCURATE ANSWERS
a cultural studies that is critical, multicultural, and multi-perspectival correct
answer - sexual analysis should use a multiplicity of perspective sea diacritical
methods
- audience reception studies should delineate the wide range of subject positions,
or perspectives, through which audiences appropriate culture
>> which requires a multicultural approach that sees the importance of analyzing
the dimensions of class, race, and ethnicity, and gender and sexual preference
within the texts of media culture, who,e also studying their impact on how
audiences reran and interpret media culture
active audience reception and appropriation and fandom studies correct answer -
all texts are subject to multiple readings depending on the perspective and
subject positions of the reader
- members of distinct genders, classes, races, nations, regions, sexual preferences,
and political ideologies are going to read texts differently
advertising correct answer shows how commodity solutions solve problems of
popularity, acceptant, success, and the like
audiences can subvert the intentions of the producers or managers of the cultural
industries that supply them correct answer when astute young media uses laugh
at obvious attempts to hype certain characters, shows, or products
because of its focus on representation so farce, gender, sexuality, and class
correct answer its critique of ideologies that promote various forms of
oppression, cultural studies lends itself to a multiculturalist program that
, demonstrates how culture reproduces certain forms of racism, sexism, and biases
against members of subordinate classes, social groups, or alternative lifestyles
components of a critical cultural studies approach correct answer 1. production
and political economy
2. textual analysis
3. audience reception and use of media culture
corporate conglomeratization correct answer - controls ver more domains of the
production and distribution of culture
cultural studies correct answer - from the 1980s to the present
- has emerged as a set of approaches to the study of culture, society, and politics
- inaugurated by the University of Birmingham Centre for Contemporary Cultural
Studies
- insists that culture must be studies within the social relations and system
through which culture is produced and consumed and that the study of culture is
thus intimately bound up with the study of society, politics, and economics
- shows how media culture articulates the dominant values, political ideologies,
and social developments and novelties of the era
- conceives of U.S. culture and society as a contested terrain, with various groups
and ideologies struggling for dominance
- subverts distinctions between "high" and "low" culture by considering a wide
continuum of cultural artifacts, from opera and novels to soap operas and TV
wrestling, while refusing to erect any specific elite cultural hierarchies or canons
- promotes a critical multiculturalist politics and media pedagogy that aims to
make people sensitive to how relations of power and domination are "encoded"
in cultural texts, such as those of television and film or how new technologies and