EAP - Answers Excellent Performance
Academic Integrity
Professional Behavior
In the list below which BEST captures what we have learned from the financial times about
"responsible leadership" (the baseline definition)?
a) builds relationships with customers and suppliers
b) seeks to provide more benefits today than the future
c) creates jobs and earns a profit for shareholders
d) makes business decisions taking into account stakeholders
e) develops long-term investments - Answers d) makes business decisions taking into account
stakeholders
In class, we looked at how firms respond to the pressures applied to them to engage in CSR. When
CVS eliminates cigarettes because of the threat to government and public pressure, they are taking
what approach to CSR?
a) defensive
b) strategic
c) cost/benefit
d) innovation
e) commercial - Answers a) defensive
Remember King John signing a set of laws to give average citizens rights - called it the Magna Carta.
We have a consumer Magna Carta. Which below is not apart of that?
a) comfort
b) safety
c) informed
d) choice
e) heard - Answers a) comfort
Today you've joined a team of all Smeal majors at your company to work on a new ad campaign. You
consider using the "discount" option. What ad issue might reflect this?
a) ambiguous
b) psychology
c) exaggeration
d) concealment
e) misleading - Answers a) ambiguous
Product liability - a critical customer stakeholder issue. Imagine leading new product development at
P&G. You decide to take "complete responsibility" for all products. What view of product liability are
you applying?
a) due cost
b) caveat emptor
c) contractual
d) caveat vendor
e) social cost - Answers e) social cost
Due process when conducted not in the legal system is called? - Answers Alternative Dispute
Resolution
Corporate Social Responsibility - Language check - Answers Sustainability is the most used term (50%)
--> environment, social, community
Corporate social responsibilty (CSR) --> 25%
Other --> 25% (responsibility, citizenship)
Carroll's four‐part definition of corporate social responsibility includes - Answers Economic
Legal
Ethical
Philanthropic
Corporate social performance model
,- social responsibility
- philosophy (or mode) or social responsiveness
- social (or stakeholder) issues involved
3 requirements for an executive resume video - Answers Money: how much have you managed?
trust? can you manage money?
People: can you recruit and develop people? being able to lead a group of large amounts of people?
Giving back to stakeholders: nonprofit boards, volunteer program (ex: KPMG video and B-Corp video)
KPMG video - Answers Dr. Michael Hasting
- Director of corporate citizenship for KPMG
- CSR opportunity individuals have to be a positive influence on the community
- People should love to make a difference like they love to do anything
- connecting corporations to responsibility
CSR is the opportunity individuals have to contribute to the needs of the community
BIG 5- Business and stakeholders - Answers Community
- environmental groups, public
Government
- local, federal, state
Employees
- union, older, women, minority, activists
Consumers
- consumer activities, product liability
Owners
- private, corporate, institution
Past verse future stakeholder model - Answers 20th century: shareholder value (profit)
21st century: stakeholder value
B-Lab example - Answers Benefits corporation --> 33 states allow you to legally organize this way
(type of business)
--> ex: Hershey takes care of local schools
B-Lab: nonprofit that provides rewards and certifications to other nonprofits
- run my company under benefit for the community
Warby Parker and B-Corp - Answers WB Commercial video
- each pair of glasses bought, one is given to someone in need
- companies can do good in the world, be affordable, and be beneficial
- 1 million glasses distributed
- goal: "using business as a force for good"
Corporate Social Responsibility Definition - Answers A company moving from shareholder value to
stakeholder value by valuing communities, governance, employees, consumers, and understanding
the needs of multi-level stakeholders
seriously considering the impact of the company's actions on society
Responsibility - Answers The ability or authority to act or decide on one's own without supervision
Can you do the right thing?
Responsible leadership - Answers Making business decisions that takes into account stakeholders,
such as workers, clients, suppliers, the environment, the community, and future generations
Financial Times Definition
Hurricane Katrina/ Walmart case - Answers Hurricane destroyed New Orleans
- 1700 killed, 700 missing (sweep to sea, eaten by alligators)
,Walmart decided to be a stakeholder corporation during this time
- 100 stores in the area destroyed
- brought 500 trucks with supplies
- when there is a tragedy they need to get back online very quickly
- During Hurricane people want water and pop tarts
Most important things
1. support associates (people, jobs)
2. community (opened stores)
3. operations (free supplies: bulldozed entrance)
Least important thing is making a profit
Who saved New Orleans?
- The Business community
(Walmart, Home Depot, Lowes)
Houston and Florence Hurricane/ Walmart Business Case - Answers Walmart emergency cop center
2018
- close stores for the safety of the employees
- keep shelves stocked in stores that remain open
Walmart donations
- water, batteries, generators, cereal, fruit/vegetables, meat, bars, pop tarts, mops
- 730 trucks water, 660 trucks emergency stuff
Walmart Pros and Cons - Answers Pros:
- customers - 200M/week visiting
- largest compay - $5000B/ year
- 10,800 stores, 27 countries
- 1.4M employees in US (2.3 total)
- $1.4B cash and $2.2M hours donated
- Sustainability drives
- Saved the gulf
Walmart and Sam's club graphic
- when you have many stores you can make a huge difference during a disaster
Positives verse negatives but can do that for any company - no company is perfect
Cons:
- downtown declines - puts mom/pop stores out of business
- green becomes pavement
- consumerism - buy more stuff
- closed culture led many activists to fight company
- workforce issues (wages, overtime, gender)
- legal issues (63 class actions settled)
- bribery scandal in Mexico 2012
- 17 lawsuits opened each day
Doug McMillion - CEO of Walmart video - Answers Philadelphia (Nov 2016)
- Net impact continued
- sent 500 trucks of supplies after hurricane
- How to become a stakeholder in a company?
- Technology, healthy foods, engaged employees
- By 2025 zero waste in 4 largest markets
- 100% renewable energy
- Transparency & quality leader
- Forests: zero net deforestation
, - Food: 2x sales local, less additives and sugar
- 100% recycled packaging
- Ladder of opportunity jobs/careers (training 250k)
- $20 billion WBE, MBE
- Human rights: international sourcing
- Communities: $1.4 billion in donations/year
- $25 million fund disaster relief
- Sustainability throughout supply chain
Movie - Concussion (2015) - Answers Biggest Threat to NFL --> Parents aren't putting their kids into
football because it is too dangerous
- cost of injuries
- decreasing football
What makes you a good citizen? - Answers - follow law
- be kind
- pay taxes
- ethical actions
- respecting environment
- work hard/ be productive
- investing locally
- volunteering
- etc.
This list applies to us as individuals AND corporations
- Individuals and corporations need to do the same thing
License to Operate - Answers the right to do business informally conferred by society on a business
firm; must be earned through socially responsible behavior
Operating as a stakeholder company
- Positive CSR is key to our license to operate
Business and Responsibility
- Intangibles: 53% of total value of fortune 500 or about $24.27 trillion (Coke 96% of value)
- Consumers: 85% reputation responsibility key (competitiveness and market positioning)
- Risk management: Government, NGO's, legal
- Employees: 3 of 5 want to work for a values company
- Investors: 86% institutional investors
- Operations: innovation, energy, waste, water
3 Types of Corporate Social Responsibility - Citizenship - Answers 1. Corporate social responsibility:
emphasis on obligation and accountability
2. Corporate social responsiveness: emphasis on action and activity
3. Corporate social performance: emphasis on outcomes and results
Microsoft and Gates Foundation example - Answers GatesFoundation.org
- we are impatient optimists working to reduce inequality
- empower the poor, combat diseases, and inspire people to take action
- we are going to work on outcomes
John Mackey - CEO whole Foods - Answers Conscious Capitalism book
www.consciouscapitalism.org/
4 Tenets:
- higher purpose: why your business exists (not profit)
- stakeholder orientation: care for everyone in the ecosystem
- conscious leadership: inspire the best out of people and keep business focused on higher purpose -
"we" before "me"
- conscious culture: fosters love and care and builds trust between a company's team members and
its other stakeholders - culture is the heartbeat of a company