Unilever Big 3 Goals + Subheadings - Answers 1) Improve health and well-being for over 1 billion
people
- Health and hygiene
- Improving nutrition
2) Reducing environmental impact by half
- Greenhouse gasses
- Water use
- Waste and packaging
- Sustainable sourcing
3) Enhancing livelihood for millions
- Fairness in the workplace
- Opportunities for women
- Inclusive business
Occupational Safety & Health Administration (OSHA) + Mission - Answers Mission - To assure safe
and healthful conditions for working men and women by setting and enforcing standards and
providing training, outreach, education, and compliance assistance.
Regulatory agency created in 1970 by congressional act
Is an iron law of responsibility reaction, businesses were not using power responsibility so
government intervened.
About Consumers International - Answers - Consumer rights membership organization for consumer
groups around the world
- Everyone should have access to safe and sustainable goods and services
- Voice of consumers in international policy-making forums and marketplace, independent of
businesses and political parties
Council of Better Business Bureaus Mission - Answers To be the leader in advancing marketplace trust
between buyers and sellers.
Trust is a function of integrity and performance
Federal Trade Commission (FTC) - What We Do - Answers Bipartisan federal agency that...
1) Protects consumers - stopping unfair,
deceptive or fraudulent practices
2) Promoting competition - keeping prices low +
quality and choice of goods & services high
6 Things that the Consumer Product Safety Commission (CPSC) does - Answers 1) Developing
voluntary standards with standards organizations, manufacturers and businesses
2) Issuing and enforcing mandatory standards or banning consumer products if no feasible standard
would adequately protect the public
3) Obtaining the recall of products and arranging for a repair, replacement or refund for recalled
products
4) Researching potential product hazards
5) Informing and educating consumers directly and through traditional, online, and social media and
by working with foreign, state and local governments and private organizations
6) Educating manufacturers worldwide about our regulations, supply chain integrity and development
of safe products
Language Check - Answers 50% of companies say "Sustainability'
25% of companies say "Corporate Social Responsibility"
usually banks
,25% of companies say other things like citizenship
CSR & You - 3 things to be a corporate leader - Answers 1) Can you manage money?
2) Can you manage people?
3) What have you done in social responsibility?
B Lab Shareholder vs Stakeholder, Warby Parker - Answers B Lab is a certification group that gives
certification to companies that meet the highest standards of...
- social & environmental performance,
- public transparency
- legal accountability
B Corp - "Benefits Corporation"
Shareholder - 20th century old view
Stakeholder - 21st century view; social & environmental problems can be solves through businesses,
make money + make a difference
Ex. Warby Parker is an eye glass company that donates a pair of eye glasses for every pair they sell.
What are the Big 5 stakeholders? (NOT MODEL) - Answers Owners
Community
Consumers
Government
Employees
Responsibility definition - Answers The ability or authority to act or decide on one's own without
supervision
Responsible Leadership definition - Answers Making business decisions that take into account
stakeholders such as workers, clients, suppliers, the environment, the community, and future
generations.
Hurricane Katrina & Walmart Case - Answers - Business Community saved Katrina
- Walmart sent 2500 trucks into the area and gave
away all inventory for free
- It was about people, community, & operations
Walmart Case + Pros and Cons - Answers - wanted to give customers bang for their buck
- early CSR initiatives "Buy American" &
"Environmental Awareness" campaign
- Local businesses didn't want Walmart in town
- Steamboat Springs prevented a Walmart
location for years
- Iowa city also tried to stop Walmart but failed
- Pawhuska, Oklahoma thought Walmart was a
billion-dollar parasite, Walmart has gotten
much more involved in the community since
- Walmart was accused of stripping communities
of their cultures and values
- Bribery scandal in Mexico, fire in Bangladesh
factory
Pros
- 200 mil customers/week
- Largest company $485 bil/year
- 10,800 stores in 27 countries
- 2.3 mil employees
- 2012 donated $1 bil in cash + 2.2 mil hours
- Sustainability drivers (zero waste, renewable
, energy)
- Save the Gulf
Cons
- Downtown declines
- Green becomes pavement
- Consumerism; buy more stuff
- Closed culture lead activists to fight company
- Workforce issues (wages, overtime, gender)
- Legal issues
- Bribery scandal in Mexico 2012
- 17 lawsuits filed per day
Doug McMillon Walmart CEO initiatives - know theme - Answers Theme - Walmart wants to be a
stakeholder company not just a shareholder company
What makes you/a company a good citizen? (MULTIPLE SELECT) - Answers The Golden Rule
Responsibility
Community service
Caring for environment
Operating with integrity
Awareness of issues
Selfless
Law-abiding
Donating/giving back
Being a role model
Voting
Support local businesses
Have a job
Education
What is a license to operate? - Answers What we owe society
Show we're more than just a profit-making organization
The CSR Business Case - Big 6 Reasons - Answers 1) Innovation
2) Cost savings
3) Brand differentiation
4) Long-term thinking
5) Customer engagement
6) Employee engagement
How firms respond to CSR pressure - 4 ways + examples - Answers Defensive - doing CSR in response
to
threats/negative consequences, to avoid pressure that will make them incur costs
- Ex. garment industry searches for cheapest labor, building collapsed in Bangladesh killing 1000
people, building wasn't built to code.
Cost/Benefit - Dupont spent $1 billion to lower
GHG's, benefit exceeded cost, efficiency
made them money
Strategic - changing environment and engaging with CSR is part of corporate strategy
- Ex. IBM every business unit is focused on
sustainability & the environment
Innovation - engage w/ CSR provides new opportunities to understand marketplace, provide
innovative products/services, enhance org learning which leads to competitive advantage.
- Ex. Tesla recycles its carpet
Run the CSR pressure response chart for CVS - Answers Defensive - selling cigs conflicts with doctors
&
CVS "Health"