Chapter 8 Culture, Innovation, Change - Answers
Managers must: - Answers develop culture
encourage innovation
manage change
Culture - Answers Internally: a set of beliefs/values that guid behavior
Externally: it is a set of signals of what is considered appropriate/inappropriate
Zappos - Answers company that centers on culture; company is based on 10 core values and they do
the three big things
Cultural fit - Answers Do you want to be us?
Main reason people leave their job
Culture is organizational - Answers Augusta National; not allowing IBM CEO Ginni Rometty in the golf
league because she is a woman
Culture is Corporate - Answers Disney with Mickey: tradition is a big part of their orientation
Culture:
-shapes attitude
-reinforces belief
-directs behaviors
-sets expectations
KPMG Study - Answers found that only 17% of mergers and acquisitions had any added value; 83%
failed to produce any value and 50% destroyed shareholder value.
Socialization - Answers The process by which new members learn the culture of a team or
organization
Competing Values Framework - Answers CULTURE IS GLOBAL:
-Hierarchal
-Entrepreneurial
-Rational
-Team culture
Heirarchal culture - Answers Authority runs the system
Clear roles
Rules
Emphasis on predictability
Rational culture - Answers Authority serves the goals
Efficiency
Planning
Emphasis on modest change
Entrepreneurial culture - Answers Authority goes with ideas
Flexibility
Change and growth
Emphasis on entrepreneurship
Team culture - Answers Authority is shared
Teamwork
Collaboration
Emphasis on mutual support
Observed Culture - Answers visible part that people SEE:
ex.) dress, office, symbols, and slogans
Core Culture - Answers underlying assumptions and beliefs that shape and guide peoples behavior
ex.) code of conduct or rules
4 elements of observed and core culture - Answers rites/rituals
symbols
stories,
heroes
Heroes - Answers -Big 3 heroes are: employees, leaders, customers
-Benefits: shared knowledge of hero stories; establish/ represent core values
-Example: Disney, Walton (Walmart), Ken Frazier (merck)
, Rites/rituals - Answers -Benefits: creates connection between people and organizations, builds
morale and engagement, share hands- on experiences
-Example: Pixar and creativity; give employees 10,000 dollars to decorate their offices
Symbols - Answers -Benefits: common understanding of culture; easy to recognize (you and others)
-Example: Nittany Lion; Tony the Tiger
Stories - Answers -Benefits: easily remembered and passed on, instills deeper cultural understanding
Example: Harland Sanders and KFC; Dave Thomas and Wendys
Values Based Management - Answers when they practice, model, and communicate core values
Workplace Sprituality - Answers practices that try to enrich people's lives by bringing meaning to
their lives/work
Innovation - Answers -process of translating ideas/inventions into goods/services that create value
for which customers are willing to pay
-taking new idea and putting it in practice
-lifeblood of business
3+1 types:
process
product
business model
sustainability
3D Printing - Answers example of innovation; it has benefits (print body parts) and side effects
(terrorists could use it); 3D print a gun; must think of ethical consequences
Process Innovation - Answers -Done the most
-Lean principles= reduction of waste
-Six sigma: process improvement
-Used for reduction in cost, increased turn around, increased output, and better customer satisfaction
Examples of process innovation - Answers -Vending machine, now take credit cards, 20% more
revenue; new technology
-Aloisio Summly, condensing text into short stories compatible for phone
-Gulfstream Airlines
Product Innovation - Answers creating new products/ services for customers
Examples of Product Innovation - Answers -Drones used to take pictures; always pros and cons like
spying on enemies but the technology can be used against us.
-Kindle
Business Model Innovation - Answers create, deliver, and caputre value
Business Model Examples - Answers Media= the decline of print
Retail= online shopping
Education= online classes
Music= digital streaming services
Owning to leasing services
D'Aloisio: sold his Summly business model to yahoo
Instagram 3 Problem: beaty, speed, distribution
Uber: app
Sustainability Innovation - Answers reduces carbon footprint of organization
Examples of Sustainabilty Innovation - Answers Toyota: I-Road
TerraCycle: reduces waste and upcycles (Uses garbage material to make new things)
Commercialization - Answers turning new ideas into salable products; selling innovation
Supersoaker: capture value and sell innovation
Post- its; both failed at commericialization at first (post it ad)
5 Organizational Protocols - Answers Strategy: includes innovation (3M Corp's rule that 30% of
revenue go to new products)
Culture: values innovation
Structure: supports innovation
Management: supports innovation
Staffing: for creativity of innovation
Change - Answers -personal and organizational