DMI Specialist - Search Marketing EXAM
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Terms in this set (67)
DMI Specialist Search Marketing EXAM COVERAGE
ACTUAL EXAM
SEARCH ENGINE OPTIMIZATION (SEO)
PRINCIPLES AND STRATEGIES
ON-PAGE SEO: CONTENT, METADATA,
KEYWORDS, AND STRUCTURE
OFF-PAGE SEO: LINK BUILDING, BRAND
AUTHORITY, AND SOCIAL SIGNALS
TECHNICAL SEO: SITE ARCHITECTURE, MOBILE
OPTIMIZATION, AND PAGE SPEED
PAID SEARCH (PPC) STRATEGIES AND
CAMPAIGN MANAGEMENT
KEYWORD RESEARCH, COMPETITOR ANALYSIS,
AND AUDITS
ANALYTICS AND PERFORMANCE
MEASUREMENT (GOOGLE ANALYTICS, SEARCH
CONSOLE)
AD COPY AND LANDING PAGE OPTIMIZATION
FOR PPC CAMPAIGNS
SEARCH ENGINE MARKETING (SEM) STRATEGY
AND BUDGETING
ETHICS, COMPLIANCE, AND BEST PRACTICES
IN SEARCH MARKETING
, The three types of search queries Transactional, informational and navigational
made are:
Technical SEO is about: making your website easily crawlable and
indexable
Some of the most important Internal linking, server speed, canonicalization,
technical SEO concepts are: replication assessment, geo-targeting, website
structure, website content, and keyword
targeting
Different content formats may be Web, Video and Image search, Knowledge graph
successfully applied to SEO for and rich snippets
visibility including:
What is one way to create search Create deeper links to pages on site
crawl paths and spread trust or
authority signals to pages?
Four main tactics to use to get other 1. Trusted online business directions
websites to link to yours: 2. Blogger outreach
3. Link bait
4. Digital PR
What are three ways Google Ads 1. Maximum CPC
offers to spend your budget 2. Targeted search page location bidding
3. Budgets related to CPA
What is inbound marketing? A marketing methodology that attracts customers
by creating valuable content
Questions with 100% Correct Answers | Verified |
Updated (Actual Exam)
Save
Terms in this set (67)
DMI Specialist Search Marketing EXAM COVERAGE
ACTUAL EXAM
SEARCH ENGINE OPTIMIZATION (SEO)
PRINCIPLES AND STRATEGIES
ON-PAGE SEO: CONTENT, METADATA,
KEYWORDS, AND STRUCTURE
OFF-PAGE SEO: LINK BUILDING, BRAND
AUTHORITY, AND SOCIAL SIGNALS
TECHNICAL SEO: SITE ARCHITECTURE, MOBILE
OPTIMIZATION, AND PAGE SPEED
PAID SEARCH (PPC) STRATEGIES AND
CAMPAIGN MANAGEMENT
KEYWORD RESEARCH, COMPETITOR ANALYSIS,
AND AUDITS
ANALYTICS AND PERFORMANCE
MEASUREMENT (GOOGLE ANALYTICS, SEARCH
CONSOLE)
AD COPY AND LANDING PAGE OPTIMIZATION
FOR PPC CAMPAIGNS
SEARCH ENGINE MARKETING (SEM) STRATEGY
AND BUDGETING
ETHICS, COMPLIANCE, AND BEST PRACTICES
IN SEARCH MARKETING
, The three types of search queries Transactional, informational and navigational
made are:
Technical SEO is about: making your website easily crawlable and
indexable
Some of the most important Internal linking, server speed, canonicalization,
technical SEO concepts are: replication assessment, geo-targeting, website
structure, website content, and keyword
targeting
Different content formats may be Web, Video and Image search, Knowledge graph
successfully applied to SEO for and rich snippets
visibility including:
What is one way to create search Create deeper links to pages on site
crawl paths and spread trust or
authority signals to pages?
Four main tactics to use to get other 1. Trusted online business directions
websites to link to yours: 2. Blogger outreach
3. Link bait
4. Digital PR
What are three ways Google Ads 1. Maximum CPC
offers to spend your budget 2. Targeted search page location bidding
3. Budgets related to CPA
What is inbound marketing? A marketing methodology that attracts customers
by creating valuable content
