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Social Psychology: West & East

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The document provides an in-depth yet precise description of social psychology. It gives a better understanding of the history of social psychology in the West and the East, focusing mainly on India. It looks into the history of social psychology in ancient India and the crises it faces in the country today.

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Social Psychology in India

Social psychology is usually defined as the scientific study of human interactions.

Social behaviour or how people behave in social settings have been of interest to scholars,

social reformers and psychologists throughout history. According to Staat (1983), social can

be both social environment and social behaviour. Social environment is the physical

environment which includes the social groups, organisations, structures, norms etc. within

which an individual functions. Social behaviour on the other hand is the attitudes,

motivations, emotions etc. of the individual in response to the environment. The meaning of

‘social’ can also be different for each school of social psychology. For example, in the

behaviouristic school the term ‘social’ means observable behaviours of an individual,

whereas cognitive psychologists view ‘social’ as the individual’s cognitive representations of

the social world. Regardless of all these differences social psychologists have always been

interested in understanding the interaction between man and society.

Social Psychology in The West

Social psychology is often considered as a Western, more specifically an American

product. The pragmatic tradition, free enquiry and philosophy of the West provided the

perfect atmosphere for the growth of social psychology. The basis of social behaviour in the

West can be dated back to the works of Plato and Aristotle. While Plato talked about the

philosophy of human existence, Aristotle based his work on observation and analysis.

18th century Europe marked a new age of reasoning which gave importance to

empiricism. This was the beginning of modern social psychology. August Comte, French

philosopher, is credited as the founder of social psychology as a science. There was a rise in

the popularity of social psychology during the post-Second World War period. Social

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psychologists were asked to carry out researches on group morale, persuasive communication

and prejudices. During this period social psychologists were influenced by the gestalt school

and their approaches were experimental. In the 1960s experimental social psychology was

criticised for giving less importance to context. However, the European social psychology

started reacting to the significant aspects of social structure in new ways. During the 1960s

and 70s the field of social psychology faced many crises. These included: ethical research

procedures, methodological weaknesses and ideological biases.

Durkheim’s article “Individual and Collective Representations” divided social

psychology into two separate disciplines. He distinguished between sociological social

psychology and psychological social psychology. This distinction paved way for two

different social psychologies. American social psychology focusing on the psychological

aspects and following experimental methods widened this gap between the two disciplines.

However, crises such as demand for relevance, inadequacy of existing theories in explaining

the complex social reality etc. pulled the two disciplines together. This led to the traditional

social psychology branching off into alternative social psychologies. Moghaddam and Harre

(1995) identified six alternative social psychologies: discursive psychology, ethogenics,

narrative psychology, symbolic interactionism, ethnomethodology, cultural psychology and

activity psychology.

Social Psychology in Ancient India

Efforts to analyse and interpret social behaviour in India can be traced back to more

than 1500 B.C. Ancient treaties like the Upanishads, the Puranas, Dharmashastra, the

Ramayana and Mahabharata provide insight into the different aspects of human behaviour. In

the ancient Hindu worldview plants, animals and man are all functionally interrelated and are

part of the same cosmic life-force. Each single phenomenon exists in its place in the universe

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